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2011 Marketing Trends Survey

2011 Marketing Survey Trends Marketing budget changes expected in 2011 Top four most important email Marketing initiatives in 2011 100- 80- .. 60- Increasing subscriber 50% 40 engagement 43% Improve segmentation and targeting Accessing data from other systems and increase relevance Implementing lifecycle messaging 20 7% Increase Decrease Maintain Marketer's plans to Increase spend 65% 57% 41% 35% 25% 18% 16% 18% 9% Public Search (SEO/PPC) Email Tradeshows Advertising Direct mail Mobile Social Media Other Marketing Relations & Events 4% 4% 5% 3% 10% 21% 24% 33% 36% Marketer's plans to Decrease spend Marketer's plans to integrate social media into their email marketing campaigns Yes, we have formulated a strategy and 12% have already implemented our program. 28% Yes, we have formulated a strategy and are researching tools for implementation. Yes, but we don't know where to start. No, but it sounds intriguing. 9% O No, I don't see the value in integrating email marketing with social media. I don't know 24% Other 19% Where Marketers plan to invest their social media budget in 2011 Facebook marketing Viral/Referral Twitter Listening Marketing Campaigns Marketing Programs programs Platforms Social Media Not sure/Don't know Management Technology Staff = 1% Primary values of social media as a marketing channel List of departments that own social media Other Other I don't see any value Not sure Not sure Lead generation (B2B) Outsource or Agency Driving revenue Social media department Expand research to new audiences Shared responsibility Building loyalty & retention Public Relations New customer acquisition Awareness building Marketing 100 80 40 20 40 60 80 100 Percent (%) Percent (%) orbis Source: Strongmail “2011 Marketing Trends" Percent (%)

2011 Marketing Trends Survey

shared by rmmojado on Jan 24
According to Strongmail’s annual Marketing Trends Survey, the top areas of investment this year for marketing are email marketing and social media. The most important initiatives for 2011 were incre...




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