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What Your Website’s Colors Really Say About Your Business

WHAT YOUR WEBSITE'S COLORS REALLY SAY ABOUT YOUR BUSINESS What are the main influences on consumer purchasing? 6% 1% FEEL SOUND 93% SIGHT 85% claim colour to be their primary reason for purchase +21% Coca-Cola GREEN RED 80% Changing your CTA colors can result in an increase in lead generation of clients believe colour is responsible for brand recognition 52% Of customers won't return to a store if they don't like the aesthetics WHAT DOES EACH COLOR MEAN? YELLOW ORANGE RED ENERGY, FOOD, HOUSEHOLD TECH, HEALTH CARE FOOD, TECH, CARS, AGRICULTURE • Represents optimism, youthfulness • Signifies aggression • Increases heart rate • Used to grab attention of window shoppers • Creates call to action: Buy, Sell, Subscribe • Used by restaurants to stimulate appetite • Found in impulsive shoppers • Creates urgency often seen in clearance sales • Shows clarity • Represent a friendly, cheerful, confident brand • Used for impulsive shoppers BLUE PINK PURPLE ENERGY, FINANCE, AIRLINES, TECH, ENERGY, FOOD, HOUSEHOLD FINANCE, TECH, HEALTH CARE HEALTH CARE, AGRICULTURE • Romantic and Feminine • Used often in beauty or anti-aging products • Often used in corporate business because it's productive and non-invasive • Used to market products to women and young girls • Used to soothe or calm • Represent a creative, imaginative, wise brand • Creates sense of security and trust in a brand GREEN BROWN BLACK ENERGY, FINANCE, FOOD, CLOTHING, CARS, AGRICULTURE CLOTHING, TECH, CARS HOUSEHOLD, TECH • Used to relax in stories • Earthlike and Natural • Power and Sleek • Associated with wealthy • Simplistic and Durable • Used to market luxury products • Has long been a symbol of fertility • Was once the preferred choice for wedding gowns in the 15th century GET AN EXPERT OPINION RIRANDGROUP VISIT: WWW.RANDGROUP.COM SOURCES http://smallbiztrends.com/2014/06/psychology-of-colors.html http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html http://visual.ly/meaning-colour-marketing http://www.colormatters.com/ http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/

What Your Website’s Colors Really Say About Your Business

shared by randgroup on Jul 14
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Words are powerful things. But every strong marketer knows that it’s the image that makes the first impression. And woe be to any designer who gets the colors wrong. Beyond simple aesthetic, colors...

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randgroup

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