Clarity Comms #FutureOfMoney Infographic

#FUTUREOFMONEY SALE! The Internet has disrupted traditional retail with smartphones and tablets increasing the volume of digital transactions. 75% of UK consumers have used their mobile or tablet to purchase a product or service in the last 3 months But what about payment & finance? 50% DISCOUNT We take a look at 6 potential game changers that are trying to disrupt the banking and payment sectors. We've compared them to show what makes them unique, where they're used and the costs. THE CONTENDERS Obitcoin droplet m PESA |Square Pingit coin BARCLAYS PINGIT BITCOIN It's no surprise that the banks themselves see the potential from mobile based payments. Barclays launched Pingit in 2012. The service allows any phone to make payments to friends, family and businesses via an app. The first digital currency that's not backed by any government or financial institution. Pingit Obitcoin Also see: TransferWise Also see: Litecoin; Feathercoin, Devcoin, Dogecoin, Coinye West O WHERE? United Kingdom AR Anywhere E COST Free of charge Miniscule transaction fees • Instantaneous using faster payments system • Peer-to-peer • Available to anyone with a current account • Secure PROS • Totally independent of any government or financial institution • Relies on the recipient having a bank account • Merely an extension of traditional banking services • Price of Bitcoins is very volatile. Currently very expensive to buy! In Dec the price of a Bitcoin passed the $1000 mark • Wealth/coins held by early adopters • Theft of coins from 3rd party exchanges CONS • Negative issues around criminal usage COIN DROPLET coin droplet The new kid on the block, this recently announced venture lets you aggregate all your cards into one smart card. Coin will be available from mid 2014. UK startup Droplet are looking to disrupt the market with their mobile payments system. Droplet lets users make payments to merchants and individuals with no transaction charges. WHERE? US & International UK (currently London & Birmingham) .............................. E COST One-off fee for the card Free to consumers and merchants • Saves carrying all your cards around • No transaction fees • Quick and easy to use • Works in conjunction with your phone so you get alerts when you've left your card somewhere PROS Works outside of traditional financial accounts • Limited availability might limit ability to truly disrupt the market • $100 for the card reader • No real benefits for merchants CONS • Not really disruptive as it relies on existing financial instruments M-PESA SQUARE m-PEŞA O Square Launched in Kenya & Tanazania and used by millions of people, mpesa lets people pay for goods via their phone. Set-up a Twitter co-founder Jack Dorsey in 2010, Square lets individuals and merchants accept credit and debit payments via their iOS or Android device. It relies on a Square Reader, a small device that plugs into the phone or tablet. transfer and withdraw cash. Kenya, Tanzania, South Africa, Egypt & Afghanistan US & Japan WHERE? Transaction fees apply • Free readers E COST • 2.75% transaction fee • Millions of users • Good range of products for merchants • High adoption from people without any banking histories • Massive opportunity for the mobile operators to gain traction in the financial space • Used by retailers such as Starbucks PROS • Great technology for the merchants • Various transaction fees • The transaction fees mean this is still a competitor to the banks rather than a disruptive innovation. • Has massive adoption in some countries, X CONS less in others. • Will it work in markets with more established/traditional banking sectors? ONLIN E CONV ERSATIONS O Which one is creating the most buzz? BITCOIN COIN SQUARE DROPLET M-PESA PINGIT Bitcoin is generating the most conversations and media coverage. It's also spawned a raft (70+) of rival currencies. clarity www.CLARITY-COMMS.CO.UK Infographic & Clarity logo © Clarity PR Ltd. 2014. All other logos © respective trademark owners.