10 Surprising Social Media Facts

BROUGHT TO YOU BY: Mainstreethost DIGITAL MARKETING AGENCY SINCE 1999 DESIGNED BY: Kathryn Wheeler 10 SURPRISING SOCIAL MEDIA - FACTS- 1 1 Your BIGGEST advocates have the fewest followers MENTIONS BY FOLLOWER COUNT 6% OF MENTIONS WERE DEEMED OVERTLY NEGATIVE FEWER TT THAN III 91% 1/10 mentions will come from POWER USERS POWER USERS <500 FOLLOWERS TWITTER HAS SIX DISTINCT COMMUNICATION NETWORKSL TYPE DESCRIPTION & EXAMPLE Polarized Crowds i.e.: Politics or Divisive Topics DIVIDED Tight Crowds i.e.: Hobbies or Prof. Topics UNIFIED Brand Clusters i.e.: Brands, Public Events, or Trends FRAGMENTED Community Clusters i.e.: Global News Events CLUSTERED Broadcast Networks i.e.: Media Outlets, or Famous Individuals IN-HUB & SPOKE Support Networks i.e.: Companies or Services w/ Customer Support OUT-HUB & SPOKE 3 O Marketers say WRITTEN O content TRUMPS VISUALS 58% - ORIGINAL WRITTEN CONTENT 19% - ORIGINAL VISUAL ASSETS 12% - ORIGINAL VIDEOS 10% - CURATION OF OTHER PEOPLE'S CONTENT 2% - ORIGINAL AUDIO CONTENT You have <1 HOUR TO RESPOND ON TWITTER 4 % OF THOSE WHO EXPECT A BRAND OR COMPANY TO RESPOND IMMEDIATELY 5 TO <30 MIN. 30 MIN. TO <1 HR. 1 HR. TO <2 HRS. 2 HRS. TO <5 HRS. 12 HRS. TO <24 HRS. 1 DAY OR LONGER 53% OF USERS WHO EXPECT A RESPONSE TWEET AT A BRAND wITHIN THE HOUR 5 E LATE NIGHT is the BEST TIME FOR RETWEETS am RETWEETS BY TIME OF DAY pm 20 15 FRIDAYS ARE FACEBOOK'S BEST DAY FOR ENGAGEMENT U SHARE OF ENGAGEMENT TYPE BY DAY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY comments | likes shares 7PR 7 PHOTOS DRIVE ENGAGEMENT ON FACEBOOK PAGES MOST SHARED POSTS FROM FACEBOOK WORLDWIDE AS OF MARCH 2014 87% - PHOTO 4% - LINK 4% - ALBUM 3% - VIDEO 75% OF PAGE UPDATES ARE 2% - STATUS PHOTOS FACEBOOK, PINTEREST, & TWITTER DRIVE THE MOST TRAFFIC O 8 SOCIAL MEDIA POST-CLICK ENGAGEMENT You Tube | 227.82 2.99 127.44 2.03 56.35% 43.19% |188.54 2.45 50.63% 64.67 1.71 56.35% | 133.10 2.23 51.28 81.16 1.58 | 70.16% | 123.10 2.15 56.35% 54.09 in Su 1.50 | 67.46% AVG. TIME ON SITE AVG. PAGES per VISIT AVG. BOUNCE RATE AIM FOR 28, 118, OR 385 INTERACTIONS PER POST (it depends on your total fans) AVG. INTERACTIONS BY PAGE SIZE # OF FANS POST INTERACTIONS 1- 9,999 MONTHLY PAGE INTERACTIONS 10,000 - 99,999 100,000 - 499,999 500,000 - 999,999 1,000,000 + THERE'S A BEST DAY FOR 1N EVERYTHING ON PINTEREST FITNESS TECHNOLOGY QUOTES FASHION TRAVEL HUMOR FOOD CRAFTS REFERENCES http://www.fastcompany.com/3032553/work-smart/10-significant-things-you- likely-didnt-know-about-social-media-but-should?utm_source=facebook MONDAY AVG. RETWEETS per 1K FOLLOWERS 4-5 am %23 23456 5-6 am FRIDAY 6-7 am 7-8 am TUESDAY 8-9 am 9-10 am 10-11 am 11-12 pm SATURDAY 12-1 pm WEDNESDAY SUNDAY 6-7 pm 7-8 pm 8-9 pm 9-10 pm 10-11 pm 11-12 am 12-1 am THURSDAY 1-2 am 2-3 am 3-4 am