”Anatomy of a Killer Facebook Ad Campaign

ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps ANATOMY OF A KILLER facebook ad campaign f Open Creating a facebook page for your company is like putting up a shop at a prime location in the latest mall. Facebook will have 1 billion users by 2013. Grow your business today with a viral campaign! Create a Add a Custom Facebook IT ALL Facebook Page. App to your page. STARTS HERE Create Officjal Page + Add a new tab My new business Facebook Page! Eacebook call to action to "like the page" to receive an offer, discount, or entry into a sweepstakes. Set your App as the "Landing Tab" for your Page. Have a clear Collect and automatically save emails to your email program (like Constant Contact, Mail Chimp, etc.). CLICK HERE Click through rates are very high: 70% to 80% of users opt to share their email address. f SHARE App should prompt the user to share with at least 3 friends via wall post. Keep the total # of clicks to share to a minimum - each new click could lose a visitor. My My My new bu'busbusiness FOFacFacebook PaPa Page! g0 Create multiple Facebook Ads & A/B Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free! Aim for a minimum 2% to 4% test to select the click through rate. Also, 25% of all clicks should also like best performer. your page. 50% Off, Once you've amassed hundreds or thousands of likes and emails, don't stop there! Make sure you send your fans emails or page posts with discounts and incentives to buy from you! Statistically people who "like" your business are "warm" leads and will convert at a much higher rate compared to other sales channels. Congrats! You have successfully expanded your business through facebook! # 1 When your campaign is a success, get PR for it by sharing results and statistics on your blog. O Like Interesting facts about Facebook Ads: The study of 1,491 consumers age 18+ shows Studies have shown that over 51% of those who like a brand are more 56% said they are more likely to recommend a brand after becoming a fan on Facebook. 51% of the consumers are more likely to buy after becoming a fan on Facebook. likely to buy from it. 77% said they interact with a brand on facebook through reading posts and newsfeeds. 45% spend most of their time on Facebook 52% of those who go online said they spend reading through the newsfeed. at least and hour a week on Facebook. Successful Facebook campaigns are about getting the details right... Follow these helpful steps to ensure a successful campaign. ý Get a Facebook Vanity URL v Complete your Profile V Join Related Groups V Design a Custom Facebook Page V Buy Facebook Advertisements v Offer Exclusive Facebook Discounts V Reward Referrals * Run Promotions v Giveaway Your Product v Conduct Trivia and Quizzes V Host Contests V Engage Your Fans V Add Fresh Content V Keep the Conversation Going v Organize Group Chats V Share Interesting Content V Avoid Clutter v Post User Experiences V Decide on the Privacy Settings V Listen to Your Customers V Invite People to Join You Be Mysterious V Integrate a Shopping Cart V Don't Boss Others Around Sources: - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ www.destinationcrm.com/Articles/CRM-News/Daily-News/Facebook Fans-More-Likely-to-Recommend-a- Brand-Buy-Products-77616.aspx) - www.web.appstorm.net/roundups/social-media-roundups/25-tips-for-killer-facebook-marketing/ AES Connect" www.aesconnect.com Personal, Prompt, Professlonal Sociai Apps