The Wonderful World of Autoresponders

The Wonderful World of Auto ResponderS. Ever filled out a sign-up form on a website & immediately received a personalized email from thał business? What about when you left your shopping cart mid-purchase, did you receive a reminder about it? These emails are auto responders, and while small and seemingly insignificant, could possibly be one of the strongest tools in your online marketing tol belt. Some Tips For Maximizing Your Auto Responders! Some Ways You Can Use AUTO RESPONDERS! 1) Make them feel welcome! Set up an auto responder for new subscribers to your blog and/or website. Welcome them to your following & why not give them a coupon? HI! 2.) Give them suggestions! Use your analytics to track what they search for, click on, and purchase. Birthdays/Anniversary greetings Then try making some suggestions they may find useful for olher purchases. 3.) Personalize it! HELLO R.S.V.P. Me! Using the data collected on your contact, make the message feel personal by using their name. "Welcome Sarah, thank you for joining our Pizzaria family! Here's a $5 off coupon for your next pizza purchase!" Invitations to events 4.) The Final Countdown! As a rule of thumb, il's a good idea to send reminders to altendees for an event you are hosting/ Whether il's almost time for that webinar, your open house is tomorrow, or that big in-store promotion begins today. Welcome messages 5.) Share your expertise! You know you have the answers, but does your audience? Put a sign up form where visitors can get submit queries & get tips from you. "We see you wanted to know more about our gluten-free producis, here is a list as well as some suggested recipes." 6.) K.I.S.S. Keep it simple, silly! There is no need to overload your auto responders with a bunch of different promos, tips, articles, suggested products, etc. Use auto responders for specific reasons, carrying specific messages, to specific audiences. The more complex, the more likely your fans will unsubscribe. Surveys AND SO MUCH MORE! Some good things to know when getting started: The average conversion rate for Abandoned Shopping Cart emails decreases steadily within the first hour from: 34% 5.2% 55% 49% 3.6% TO of consumers prefer "money of" emails from brands they subscribe to. of consumers subscribe to 1-10 brands, 43% subscribe to 11+ of consumers are ok with receiving 6 emails a day from brands they trust. Stat Sources: http://www.smartinsights.com/email-marketing/email-communications-strategy/what-do-people-really-do-when-they-get-a-marketing-email, http://www.smartinsights.com/email-marketing/behavioural-email-marketing/email-recovery-campaign/, http://blog.mailchimp.com, http://blog.getresponse.com/automate-your-email-marketing-and-increase-profits.html) eMerge 888-639-9323 | easyeMerge.com The Wonderful World of Auto ResponderS. Ever filled out a sign-up form on a website & immediately received a personalized email from thał business? What about when you left your shopping cart mid-purchase, did you receive a reminder about it? These emails are auto responders, and while small and seemingly insignificant, could possibly be one of the strongest tools in your online marketing tol belt. Some Tips For Maximizing Your Auto Responders! Some Ways You Can Use AUTO RESPONDERS! 1) Make them feel welcome! Set up an auto responder for new subscribers to your blog and/or website. Welcome them to your following & why not give them a coupon? HI! 2.) Give them suggestions! Use your analytics to track what they search for, click on, and purchase. Birthdays/Anniversary greetings Then try making some suggestions they may find useful for olher purchases. 3.) Personalize it! HELLO R.S.V.P. Me! Using the data collected on your contact, make the message feel personal by using their name. "Welcome Sarah, thank you for joining our Pizzaria family! Here's a $5 off coupon for your next pizza purchase!" Invitations to events 4.) The Final Countdown! As a rule of thumb, il's a good idea to send reminders to altendees for an event you are hosting/ Whether il's almost time for that webinar, your open house is tomorrow, or that big in-store promotion begins today. Welcome messages 5.) Share your expertise! You know you have the answers, but does your audience? Put a sign up form where visitors can get submit queries & get tips from you. "We see you wanted to know more about our gluten-free producis, here is a list as well as some suggested recipes." 6.) K.I.S.S. Keep it simple, silly! There is no need to overload your auto responders with a bunch of different promos, tips, articles, suggested products, etc. Use auto responders for specific reasons, carrying specific messages, to specific audiences. The more complex, the more likely your fans will unsubscribe. Surveys AND SO MUCH MORE! Some good things to know when getting started: The average conversion rate for Abandoned Shopping Cart emails decreases steadily within the first hour from: 34% 5.2% 55% 49% 3.6% TO of consumers prefer "money of" emails from brands they subscribe to. of consumers subscribe to 1-10 brands, 43% subscribe to 11+ of consumers are ok with receiving 6 emails a day from brands they trust. Stat Sources: http://www.smartinsights.com/email-marketing/email-communications-strategy/what-do-people-really-do-when-they-get-a-marketing-email, http://www.smartinsights.com/email-marketing/behavioural-email-marketing/email-recovery-campaign/, http://blog.mailchimp.com, http://blog.getresponse.com/automate-your-email-marketing-and-increase-profits.html) eMerge 888-639-9323 | easyeMerge.com