The combination of high investor return expectations as well as hawkish cost consciousness has global companies increasingly seeking "growth". While growth opportunities and their definition vary greatly among companies , there are some common criteria, notably the pace of macro-economic growth (GDP growth...
), the size/depth of economies (GDP size) and population size to provide a large consumer and/or labor basis. Those countries which excel in at least one of those categories tends to get attention and those which tick more than one box are often "big fish". What's less appreciated is that many such markets - particularly high growth markets - come with their share of perils and those with multi-faceted attractiveness are very rare, indeed, leading many companies to confine their struggle for market shares, revenue growth and talent to a minority of markets overall.
All figures are sourced from the Economist (2013)
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