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How international travelers plan trips

How international gengo travelers plan trips Travelers around the world are increasingly shying away from traditional travel planning methods and using the internet to research and book 70% of travelers globally book their interesting trips on their own. Instead of flocking to tourist hotspots, both business and leisure travelers are using technology to scope out more trips independently unique experiences, and a number of tools and services have cropped up in recent years to help them do just that. 60% of leisure travelers turn to the In their quest to plan the perfect trip, people worldwide devour different kinds of content, including detailed travel listings, user reviews from locals and all kinds of travel-related videos. While many travel companies create internet for inspiration this kind of content in one language, only a third are translating it to meet 68% growing demand from multilingual travelers around the globe. of travelers begin researching options online before booking See stats on how the world plans travel below. Top five sources for travel inspiration and planning 100% 80% What inspires people to travel What people use to plan trips 75 62% 61% 49% 50 39% 30% 28% 25% 18% 18% 25 Family/friends/ Internet Informational Television Magazines/ colleagues brochures newspapers Why user reviews matter What travelers watch Videos made by hotels, airlines, Of travelers find reviews by other travelers important 81% 62% cruises, tours, etc. Of travelers read hotel reviews 77% 59% Trip reviews from experts Of travelers read activity/ 62% 55% Trip reviews from people like me attraction reviews Of travelers read 48% 48% Videos made by people like me restaurant reviews Give travelers a local experience with Gengo. 50% 34% 53% While 50% of all travel Only 34% of global travel And 53% of global travel companies don't have a companies consider their audience to be global companies translate content multilingual strategy We can help at gengo.com/contact-us gengo Sources Think with Google, "The 2013 Traveler." (2013) Lab42, "Techie Traveler: The Behavior of Visa, "Global Travel: Intentions Study 2013." Today's Tech-Based Travel Aficionado." (2012) (2013)

How international travelers plan trips

shared by tinakoyama on Mar 09
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Travelers around the world are increasingly shying away from traditional travel planning methods and using the internet to research and book interesting trips on their own. Instead of flocking to tour...

Publisher

Gengo

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Travel
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