Using Responsive Website Design To Stay Connected With Guests

BE RESPONSIVE & STAY CONNECTED TO GUESTS A guide for hotels on responsive web design What Is Responsive Web Design? Responsive web design is a technique used to build websites that allows the same website code to be accessed across all devices at a single URL. This design approach ensures that no content is ever inaccessible to a mobile user and provides a streamlined user experience on any device. How Hotels Can Benefit It's What Your Guests Need It's Easy To Manage Google Likes it! Hotel guests are using their mobile devices. A responsive website allows your questa A responsive site alows you to use one content management system to update your site content on all devices In tact, they recommend using a responsive design because it makes less work for to access your site on any device Google to retrieve content from your site. It Considers the Future It's Content-Focused It's Affordable Sites that are designed responsively can adapt to any screen size - including those that aren't even on the market yet! Designing for "mobile first" will challenge it works equally well on desktops, laptops. hotels to consider which content is truly tabiets, and smartphones saving you doliars most important to their quests. on developing a separate moble website. IN SUMMARY... No need for a stand alone mobile site Same content across a broad range of browsers & devices Layout automatically adapts to the guest's device Accessed across all devices at a single URL & edited through a single CMS Why Hotels Should Pay Attention Mobile was responsible MOBILE USERS for $2.6 billion in travel booking value in 2011. By 2013, that number is 42% 32% 23% Browsed Products Read Online Reviews Purchased projected to exceed Products $8 billion On mobile in the last 30 days $8 BILLION The average smartphone user makes up to 24 website visits per day $2.6 24 BILLION WEBSITE 2011 2013 VISITS PER DAY MOBILE TRAVEL BOOKINGS 61% of customers who visit 61% a mobile unfriendly site are likely to leav and GO TO A COMPETITOR'S SITE 75% of customers prefer a mobile friendly site 82% of Priceline mobile users book on DAY OF ARRIVAL vs. only 45% of desktop users Although, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices Usability Elements Guests Want On Mobile 78% K 7 76% want just one or two clicks for more info want the website to fit the small screen 74% 69% want the website to look clean and efficient want big, finger friendly buttons 66% 64% *......** want 'click to call' the business want scrolling in one direction only (up-down or left-right) In Conclusion. Think Responsively. Today, hotels are not being responsive to the evolving guest and their technologies. Responsive website design is the solution to ensure your hotel website works for all guests, across all devices, for years to come. Responsive web design is: Future Proof Guests use computers, smartphones, tablets, ereaders and more to connect and research, with more gadgets coming out every year. Will your current website approach work correctly on all these different devices? Affordable In your budget for 2013 you might have a line item for a new website and another line for a mobile website. You might even have another line item for a tablet optimized site. Have you considered that maybe there's a more affordable solution? Focuses on Usability Mobile users often have varied priorities and require a different experience than a desktop user. Smartphones and tablets have "touch" capabilities that computers don't have. Does your website provide an optimized experience to every user? Our guest and their habits have changed. When is the last time you changed your approach? To learn how O'Rourke Hospitality can help your hotel implement a responsive website, visit ORourkeHospitality.com SOURCES Ethan Marcotte http://www.alistapart.com/articies/responsewebenign/ Nielsen Smartphane Analytics December 201 Mobile First by Luke Wroblewski PhoCusWright January 2012 Karim Temsamani at IABALM 2012 via IAB http://evisionworidwide.com/learmingimobile-websites responsive desionwhichrisnont-tor you/ hittp://www.thinkwithiooogle.com/insights/leatured/undernlanding mobile users nttp://googlemobileads.blogspot.com/201zogmonile-triendtysites tumvstors.htmi http://marketingland.com/google survey what userswant from mobilesites 22606 Brought to you by OROURKE 000000 BE RESPONSIVE & STAY CONNECTED TO GUESTS A guide for hotels on responsive web design What Is Responsive Web Design? Responsive web design is a technique used to build websites that allows the same website code to be accessed across all devices at a single URL. This design approach ensures that no content is ever inaccessible to a mobile user and provides a streamlined user experience on any device. How Hotels Can Benefit It's What Your Guests Need It's Easy To Manage Google Likes it! Hotel guests are using their mobile devices. A responsive website allows your questa A responsive site alows you to use one content management system to update your site content on all devices In tact, they recommend using a responsive design because it makes less work for to access your site on any device Google to retrieve content from your site. It Considers the Future It's Content-Focused It's Affordable Sites that are designed responsively can adapt to any screen size - including those that aren't even on the market yet! Designing for "mobile first" will challenge it works equally well on desktops, laptops. hotels to consider which content is truly tabiets, and smartphones saving you doliars most important to their quests. on developing a separate moble website. IN SUMMARY... No need for a stand alone mobile site Same content across a broad range of browsers & devices Layout automatically adapts to the guest's device Accessed across all devices at a single URL & edited through a single CMS Why Hotels Should Pay Attention Mobile was responsible MOBILE USERS for $2.6 billion in travel booking value in 2011. By 2013, that number is 42% 32% 23% Browsed Products Read Online Reviews Purchased projected to exceed Products $8 billion On mobile in the last 30 days $8 BILLION The average smartphone user makes up to 24 website visits per day $2.6 24 BILLION WEBSITE 2011 2013 VISITS PER DAY MOBILE TRAVEL BOOKINGS 61% of customers who visit 61% a mobile unfriendly site are likely to leav and GO TO A COMPETITOR'S SITE 75% of customers prefer a mobile friendly site 82% of Priceline mobile users book on DAY OF ARRIVAL vs. only 45% of desktop users Although, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices Usability Elements Guests Want On Mobile 78% K 7 76% want just one or two clicks for more info want the website to fit the small screen 74% 69% want the website to look clean and efficient want big, finger friendly buttons 66% 64% *......** want 'click to call' the business want scrolling in one direction only (up-down or left-right) In Conclusion. Think Responsively. Today, hotels are not being responsive to the evolving guest and their technologies. Responsive website design is the solution to ensure your hotel website works for all guests, across all devices, for years to come. Responsive web design is: Future Proof Guests use computers, smartphones, tablets, ereaders and more to connect and research, with more gadgets coming out every year. Will your current website approach work correctly on all these different devices? Affordable In your budget for 2013 you might have a line item for a new website and another line for a mobile website. You might even have another line item for a tablet optimized site. Have you considered that maybe there's a more affordable solution? Focuses on Usability Mobile users often have varied priorities and require a different experience than a desktop user. Smartphones and tablets have "touch" capabilities that computers don't have. Does your website provide an optimized experience to every user? Our guest and their habits have changed. When is the last time you changed your approach? To learn how O'Rourke Hospitality can help your hotel implement a responsive website, visit ORourkeHospitality.com SOURCES Ethan Marcotte http://www.alistapart.com/articies/responsewebenign/ Nielsen Smartphane Analytics December 201 Mobile First by Luke Wroblewski PhoCusWright January 2012 Karim Temsamani at IABALM 2012 via IAB http://evisionworidwide.com/learmingimobile-websites responsive desionwhichrisnont-tor you/ hittp://www.thinkwithiooogle.com/insights/leatured/undernlanding mobile users nttp://googlemobileads.blogspot.com/201zogmonile-triendtysites tumvstors.htmi http://marketingland.com/google survey what userswant from mobilesites 22606 Brought to you by OROURKE 000000