Click me
Transcript

Second Moment of Truth in Hotel Marketing

The Moments of Truth in Hotel Marketing The booking cycle of guest in hotels. Following the Süimulus, ZMOT FMOT and SMOT theory. For full explanation see articles on wihphotel.com/mag Stimulus How they first heard of the hotel Where did they search for more information. Second Moment 72.9 Search Engines Experience Social Media 0.8% Map pages 9.6 z Travel Guides 3.0z Review Sites 7.3 Article/Magazine Travel Agent 32.7 OTAS Friends or Family 27.9. 23.1% 5.5% 3% 3.9 Other Facebook 2.6 Home Rooms Location Rates Booking wihp proviting complete hotel marketng soltions for independent hotels worltwide. SOurce ww.wihphotelcom Zero Moment of Truth First Moment of Truth What they did when they arrived on the hotel website of Truth How experience affects next cycle Tripadvisor

Second Moment of Truth in Hotel Marketing

shared by kcatoto on Jan 25
881 views
2 shares
0 comments
The second moment of truth happens as the guest arrives in the hotel and during their entire stay at your hotel. Now it’s up to you to service the guest and make their stay something to write about....

Publisher

Wihp

Source

Unknown. Add a source

Category

Travel
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size