Second Moment of Truth in Hotel Marketing

The Moments of Truth in Hotel Marketing The booking cycle of guest in hotels. Following the Süimulus, ZMOT FMOT and SMOT theory. For full explanation see articles on wihphotel.com/mag Stimulus How they first heard of the hotel Where did they search for more information. Second Moment 72.9 Search Engines Experience Social Media 0.8% Map pages 9.6 z Travel Guides 3.0z Review Sites 7.3 Article/Magazine Travel Agent 32.7 OTAS Friends or Family 27.9. 23.1% 5.5% 3% 3.9 Other Facebook 2.6 Home Rooms Location Rates Booking wihp proviting complete hotel marketng soltions for independent hotels worltwide. SOurce ww.wihphotelcom Zero Moment of Truth First Moment of Truth What they did when they arrived on the hotel website of Truth How experience affects next cycle Tripadvisor