Text 100 Automotive Buzz Index Measures Social Media Brand Performance

FOR ASSESSING THE AUTOMOTIVE BRAND PERFORMANCE 2011 IN SOCIAL MEDIA, WE SCANNED 1620 1 90606 S0587 401 You Tibe You Tba TLbe BBB You TLbe N B B B f You Tbo YouTLbe You TLba You TLbe You TLbe KIA KIA MOTORS SUBARU. TOYOTA Audi DAIMLER PORSCHE Frcsd JAGUAR O HYUNDAL OLEXUS AND- ASON MARTIN H ROVER HONDA Price Pleasure Size Safe Accessories Affordability Excitement Performance Durability Comfort Green SOME OF THE INSIGHTS WE GOT Brands Platforms Topics Attributes Of 14 different brand attributes measured, Among 40 automotive The social media plat- While BMW was an brands tracked across form with the largest undisputed number more than 170 million share of conversation one in the online concept cars still create more social was Twitter, followed by blogs and YouTube. websites worldwide, conversations on eight brands domi- media buzz for auto- Performance, Daimler nated and remain in Facebook was the motive manufacturers took the lead on Top 10 across all three least relevant con- than environmental or Design and Pleasure, sumer platform for auto brands. shows. BMW was the fuel efficiency topics. and VW on Green only true out- performer across all conversations. conversations. To view the complete results, please go to → http://text100.com/hypertext/ABI/ global public relations TEXT100 STATSIT Conversations by Country Geneva Auto Salon © Text 100, 2011 14 Brand attributes Car brands