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Teens and Social Media

Teens and Social Media



Are teens bored of Facebook?



Most popular complaints about Facebook from teens:

TEEN says: my parents are now on Facebook

TEEN says: bored with it

TEEN says: too many ads

TEEN says: space from friends and games

TEEN says: too much drama



Even Facebook ACKNOWLEDGES there may be a problem:

"We believe that some of our users, particularly out younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram."

Facebook

-10K Report for 2012



5.31% Decline in 6 months Active Users in Canada

7.37% Decline in 6 months Active Users in US



Is Facebook getting "less cool"?



Facebook is getting older:

In 2012, the average Facebook user was 41 years old.

In 2010, it was 38 years old.

in 2012, 65% of Facebook users were 35+ years older.

in 2010, 61% were of 35+ yeard older.



More and More US Moms are getting on Facebook!



% of Moms getting Facebook:

2010 50%

2011 62%

2012 72%



1 in 2 parents joined Facebook in part to keep tabs on their kids.

74% of parents check their child's Facebook several times a week.

1 in 3 teens are EMBARRASED by their parents' Facebook comments.

30% of teens would UNFRIEND their parents.

Teens feel they don't get the privacy they seek anymore on Facebook!!!



Teens are becoming increasingly mobile!

37% of Teens own a smart phone

78% of Teens own a cell phone

the # of teens owning smart phones has gone up 61% and the numbers, since 2011 will continue to climb.



1 in every 4 teens is a mobile internet user!

1 in every 7 adults is a mobile internet user!

More and More teens are using the phones and mobile apps to keep int ouch!!!



Other HOT apps:

Kik Messenger

Free mobile messenger app

30_ million users



WhatsApp

Free mobile messenger app

300 million users

10 billion messages/day



SnapChat

Picture & chatting app

50 million "snaps" daily



So what is HOT with teens?

61% Tumblr

55% Facebook

22% Twitter

21% Instagram

13% Snapchat



Recent studies show more teens are using Tumblr than Facebook

Teens and Social Media

shared by cynthiayue on Apr 18, 2013 in Social Media

Teens and Social Media

shared by cynthiayue on Apr 18, 2013 in Social Media

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We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social ...
Rank: 222 of 4486 in Social Media

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rightmixmarketing

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cynthiayue

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