Taming Big Data

TAMING BIG DATA BIG DATA INCLUDES DATA SETS WHOSE SIZE AND TYPE MAKE THEM IMPRACTICAL TO PROCESS AND ANALYZE WITH TRADITIONAL DATABASE TECHNOLOGIES PRESENTED BY: WIikibon $53.4 $48.0 $32.1 $16.8 BIG DATA MARKET FORECAST SUS BILLIONS $10.2 $5.1 2009 2010 2011 2012 2013 2014 2015 2016 2017 GLOBAL MENTIONS OF "BIG DATA" GOOGLE TRENDS F 1211.34% INCREASE OVER BASELINE AVERAGE 2.00 6.00 "IT'S NO LONGER HARD TO FIND THE ANSWER TO A GIVEN QUESTION; THE HARD PART IS FINDING THE RIGHT QUESTION AND AS QUESTIONS EVOLVE, WE GAIN BETTER INSIGHT INTO OUR ECOSYSTEM AND OUR BUSINESS." - KEVIN WEIL B CURRENT USES ACROSS THE BOARD RECOMMENDATION ENGINE NETWORK MONITORING SENTIMENT ANALYSIS FRAUD DETECTION RISK MODELING CUSTOMER EXPERIENCE ANALYTICS MARKETING CAMPAIGN ANALYSIS CUSTOMER CHURN ANALYSIS RESEARCH AND DEVELOPMENT SOCIAL GRAPH ANALYSIS 1 facebook Linked in amazon Akamai analyzes stores, accesses and analyzes 75 MILLION processes and mines crunches click-stream 30- PETABYTES PETABYTES and historical user events per day to better target advertisements of user data to power data to recommend of user generated data "People You May Know" products JPMORGAN CHASE & CO. analyzes web logs, transaction data, and social media to detect fraudulent activity O taps Big Data to help researchers and physicians better determine patient treatments The New York Times processed 4TB worth of raw images Treato' into 11 MILLION finished PDFS in 24 HOURS the voice of the patient DECODING THE HUMAN GENOME USED TO TAKE TEN YEARS. IT CAN NOW BE DONE IN 7 DAYS. THE OBAMA ADMINISTRATION IS INVESTING $200 MILLION IN BIG DATA RESEARCH PROJECTS. massively parallel processing, columnar architecture, and data compression to ingest and analyze Big Data in near real-time hadoop open source framework for storing, processing and analyzing massive amounts of distributed, multi-structured data MPP. Andlytic Database Big Data is the new definitive source of competitive advantage across all industries wikibon.org/bigdata Wikibon