Super Bowl Fanatic

WHAT DOES A SUPER BOWL FANATIC LOOK LIKE? The Super Bowl-it's been called the most epic day in America, and no sporting event comes close to generating as much fanfare. With the big game merely weeks away, we thought it would be interesting to bring the typical Super Bowl fanatic to life. Who are they, and which advertisers spend the most to reach them each year? WHO IS THE TYPICAL SUPER BOWL FANATIC? Using a correlation score of 1-100, BlueKai finds that the following groups are most likely to be Super Bowl fans: LIKELY TO BE A SUPER BOWL FANATIC (60 - 69) VERY LIKELY TO BE A SUPER BOWL FANATIC (70 - 79) HIGHLY LIKELY TO BE A SUPER BOWL FANATIC (80-89) VIZIO Those In the market for Sony and Vizio products Golfers Sales Those in the professionals market for an Amazon Kindle Husbands of single-family households Owners of full-size vehicles Sci-fi movie lovers WHAT DO ADVERTISERS SPEND TO REACH THEM? $213 million $205.2 million $200 million According to Kantar Media, total ad spending on Super Bowls from 2001-2010 reached NBC FOX 2009 2010 2011 2011's Super Bowl XLV (televised on Fox) prompted advertisers to spend over $200 million. In 2010, $205.2 million was $1.62 BILLION. In 2009, a high of $213 million was spent advertising on NBC for the big game. spent for ads on CBS. The TOP FIVE Super Bowl advertisers by dollar volume from 2001-2010 are: Some companies devote 10 PERCENT or more of their entire annual ad budget to Super Bowl spots: (Percent of all advertisers) 33% Pepsico Inc. $170.8 million 23% Anheuser-Busch InBev $235 million 19% 17% 12% The Walt Disney Company $70.8 million General Motors Company $61.1 million Coca-Cola Company $54.4 million 13 in 2006 in 2007 in 2008 in 2009 in 2010 FUN FACTS ABOUT SUPER BOWL ADVERTISING $3 million ADVERTISE HERE! The peak for a 30-second spot (reached in 2009) was about $3 million. (The average was $1.9 million from 2001-2010.) Top 30-second spots are going for $3.5 million in 2012 Over 111 million viewers watched the 2011 Super Bowl on Fox (up 4 percent from 2010.) .COM 2011's big game featured more auto manufacturer ads than any Super Bowl in history. Outside of network ads, dot-com companies have been "the most prolific category" from 2006-2011 (except for 2008.) Super Bowl viewers have witnessed 425 minutes of advertising from 2001-2010. That amounts to over seven hours and more than 850 commercials. SOURCES: BLUEKAI | KANTAR MEDIA | ADVERTISING AGE SUPER BOWL