The State of B2B Social Media
A B2B Marketing Infographic
The state of B2B social media 2013
B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden...
Describe your social strategy
1% don't know
38% defined
61% ad-hoc
How important is social media?
critical
some importance
important
no importance
Top Three Objectives
1: drive traffic to website
2: build brand and positioning
3: strengthen thought leadership
Primary Measurement Focus
1 website traffic
2 number of followers
3 content downloads
4 leads generated
The most popular platform
Twitter 85%
Indeed 82%
YouTube 77%
Facebook 71%
Google+ 36%
Google+ in B2B
Is the most useful channel
9% Now
29% In 12 Months
x3 b2b relevance by 2014
Degree to which people can calculate ROI
rarely or not at all (44%)
some of the time (30%)
half the time (7%)
most of the time (9%)
completely (1%)
don't know (9%) A B 2 B MARKETING INFOG RAPHIC The state of B2B social media 2013 B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden... DESCRIBE YOUR SOCIAL STRATEGY THE MOST POPULAR PLATFORM 36% 1% 38% 61% You 77% Tube Meetup 85% don't know 71% defined in ad-hoc n 82% HOW IMPORTANT IS SOCIAL MEDIA? GOOGLE+ IN B2B critical some importance 29% important Is the b2b relevance most by 2014 no importance useful x3 You True channel 9% TOP THREE OBJECTIVES 1: drive traffic to website 2: build brand and positioning - DEGREE TO WHICH PEOPLE CAN CALCULATE ROI 3: strengthen thought leadership completely (1%) don't know (9%) most of the time (9%) half the time (7%) PRIMARY MEASUREMENT FOCUS website traffic number of followers some of the time (30%) 3 content downloads 4 leads generated rarely or not at all (44%) B2B Marketing MON IN 12 MONTHS
The State of B2B Social Media
Source
http://www.b...media-2013Category
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