The Socialization of Food

THE SOCIALIZATION OF FOOD SOCIAL BEHAVIORS are changing. Moms + dads are taking on There is a SOCIETAL VALUE shift around food. new roles but share the same values. 52% 73% 97% %24 say it's important to teach their kids share the food try to purchase foods that are planning + purchasing responsibilities 55% 70% 82% 67% raised or grown locally how to cook say the nation's food production system is on the wrong track, primarily because of food say they'd change their eating habits if it say it's important for companies to make healthy foods believe companies should grocery list would make the world a better place help solve problems like hunger + obesity 52% 97% affordable processing MILLENNIALS are an SOCIAL CHANNELS have become the gateway to shared food experiences. People influential, social force. are now able to share their dinner tables with thousands of their closest 6 out of 10 say a brand's purpose is as important as its products friends + family members via Instagram + Twitter. Instagram 520+ 63% Food is the 4th most popular 52% say they typically grocery shop with friends, family or significant other photos per second shared of adults watch topic on Pinterest, with 10.5% of content cooking shows, often with their family on Instagram Edelman's 2012 Field to Fork, Edelman's 2012 8095 and Edelman's 2013 America's Kitchens studies, Instagram.com and Mashable.com statistics