Personalization: Key to Better Customer Experience

Personalization: Key to Better Customer E Experience Personalization & Market Dynamics of marketers report challenges in using real-time data to of marketers use deliver right content to right visitor location-based data 13% 17% 86%, 80% of marketers of marketers go beyond basic transaction data to hope to leverage personalization across their digital channels deliver personalized customer experiences Dial P for Personalization 43% of marketers turn to specialist firms in the Bl or data space 35% of marketers approach Enterprise software companies Deciding Factors 68% 77% 79% 80% Purchase Contextual Social Stated history behaviors sentiment customer preferences Consumer Response % 50% 61% 70% 75% of consumers share private data if it will improve their shopping experience of consumers think personalization is more important when websites give than privacy of online of consumers consumers object want brands to personalize uninteresting messages and offers content References: http://www.uxbooth.com/articles/improve-conversions-with-better-personalization/ http://www.merkleinc.com/blog/digital-strategy/personalization/5-elements-personalization-definition http://omegazadvisors.com/2014/01/13/technique-personalizing-communications-and-conversations/ http://www.forbes.com/sites/sap/2014/03/12/personalization-the-secret-to-better-customer-experience/ Customer Experience http://venturebeat.com/2014/03/26/10-quick-tips-about-personalization/ https://en.wikipedia.org/wiki/Personalization O www.orchestrate.com ORCHESTRATE | [email protected] Solutions for higher performance! C Toll Free: 800-232-5130