American Tradition Of Grilling Beef Remains Strong
AMERICAN TRADITION OF GRILLING BEEF Millennials? More like "Grillennials" REMAINS STRONG The majority of Americans grill outdoors (and they're grilling beef!) but the largest and most active beef grillers are Millennials (ages 25-33) with kids. Millennials With Kids (MWKS) All Americans Consumers who say that they're active grillers: Consumers who choose beef when it comes to grilling: 99% 87% 81% 63% What's on the grill? BEEF! The most popular reason for choosing beef on the grill: Consumers who use rubs and marinades when grilling beef: 80% vs 60% Overall, Americans When grilling beef 40% vs 47% choose burgers MWKS mostly pick lean T-Bone Steaks TASTE! mostly pick Ribeye Steaks 42% vs 43% choose steaks BEEF Find your own "grilliance" including recipes, grilling tips and nutrition information online at: f Beef. It's What's For Dinner. P BeefForDinner BeefltsWhatsForDinner.com y @BeefForDinner Beef For Dinner Funded by the Beef Checkoff. Consumer Grilling Study - SOURCE: IPSOS Public Affairs, 2013. © Cattlemen's Beef Board and National Cattlemen's Beef Association
American Tradition Of Grilling Beef Remains Strong
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