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Information Overload and You

From the book The 24-Hour Customer
HOW THE BRAIN COPES WITH
INFORMATION

REPEAT, REPEAT, REPEAT, REPEAT, REPEAT, REPEAT

"STRESS RESPONSE" -
chronic stress can cause routine and habitual behaviour. Rats that were chronically stressed engaged in rote responses, such as compulsory pressing a bar for food they had no intention of eating. Regions of the brain associated with conscious decision-making and goal-directed behaviours had shrivelled, while brain sectors associated with habit formation thrived

MIT Study: 90% of participant daily traffic patterns were so entrenched that a mathematical equation could predict where they would go next.

Multitasking #FAIL
2X+ task completion time
XXX more errors

Research has found that multitasking increases time to complete tasks by more than two times and dramatically increases errors.


THE LIGHTS ARE ON

45% Percent of human behaviour spent in repetitive and unthinking tasks

"Sleep-shopping" - Consumers buy the same 150 items every week even though the average grocery store stocks 30,000+ items

48% Percent of screen time engaging in simultaneous activities

MENTALLY SHUTTING DOWN

Ways our brains attempt to focus attention on relevant information and black out irrelevant inputs

"Cocktail Party"
Filtering out sounds or visuals

"Attentional Blink"
Too much information creates a mental blind spot at the end of a message

"Change Blindness"
Filtering out unnecessary information results in missing major changes

1 in 8 Americans suffer from Internet addiction

Information Overload and You

shared by admin on Mar 18, 2011 in Science

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In today's society, human beings are bombarded with information and choices. The Internet, TV and print publications cloud our vision with so many advertisements, opinions, and portrayals of life that...
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