How @Econsultancy got 100,000 Twitter followers

@Econsultancy has... Econsultancy Digters Unted 100,000 Twitter followers! Here's how we got there and what we've learned along the way... Not that our other HOW LONGHAS @ECONSULTANCY BEEN ONTWITTER? followers are slowpokes. @BIZ We signed up waaaaay back in 2008. Not many members of our network have 1,598 @EV @JACK accounts older than ours. We still haven't figured out how these guys beat us to it. have been on Twitter for more than five years. Props to the old school! Who follows @Econsultancy? .then again. 20.8% ALWAYS 18 question your data! Have the word 'Marketer' or 'Marketing' in their bio. have the word potato' in theirs.. We also have... 27 138 Āre they influential? 6 "Social Media Gurus "Ninjas' (Our followers are DANGEROUS!) followers have a Klout 15 score above 80... "Rock Stars (and 270 musicians. One of them claims to be "the fastest lead guitar player in the world'). Not a single 'Grand Vizier This makes us sad. 50,254 have a Klout score below 20. (We love them anyway) Influence is tough to measure and changes according to context, so we don't put stock in these numbers. And: 1 Our followers extended networksS mean that, on average, each of our tweets has the potential to reach over 3.2 million people. is the President Of The United States Of America. on average people click on the links in each of our OBAMA IDEN 500 tweets. 55% Of our followers are female tttttiti Where is everyone? France has the largest number of male followers: 56% 29.5% set their watches to GMT 46.8% are on US time. and 23.7% are all over the world! Brazil has the largest proportion of female followers at 60%. What do they use Twitter for? Of those: 101 93 followers have more than follow back more than 100,000 50,000 followers themselves! people 67 of our followers 100 tweets a day! Customer service in action? send more than 6,160 haven't tweeted in more than a year.. . but most of these aren't inactive, they're 'listeners' (we checked) still use the default avatar 6,400 Come on guys, give it some flair! 5.4% have private accounts have 'verified accounts 0.2% 0ooh -celebrities! 61,500 Have a URL in their bio. ST HITS speaking of which.. Twitter is our Our yearly traffic from Twitter has increased: 3RD 304% largest source of traffic since 2009 In 2008, 542 people visited Econsaltancy.com from Twitter. In the last month, more than 45,000 people found us from our tweets. R.O.Ie So what's the .U.I bigshot? Between 2009 and 2012, our revenue from Twitter increased... $$ TWITTER FEATURESIN AROUND 10% OF OUR ONLINE CONVERSIONS 4,091% E £££ Only 0.19% of followers responded to an untargeted DM discount offer. 29,307 When we used targeted personal codes that figure rose to. WHICHMEANS THEYEACH COST of our followers found us through a PROMOTED TWEET $0.66 100% (WETHINK THEY'REPRICELESS). Wow! Anything else you wanna tell us? We have Econsultancy Jobs 5 Econsultancy ters @econ_jobs Job hunting/recruining for online marketing or ecommerce vacancies Reach ou marketing and ecommerce pros My uniques, digital London & New Yon tconsutancy comobs The IFC other accounts @econ_ifc Econsultancy's International Food Counter - the densest concentration of gar for a so mile radius. Landen toecansutancy com You should follow them because... Digital Vision Cecon_DV Digital Vision ie Eoonultancy' grant program designed to encourage creativity and innovation in marketing research. > one tells you about amazing digital jobs. • one informs you about our awards show. > one covers innovative new digital projects. > one tweets about everything multichannel. > and one tweets pictures of delicious cakes! Come to Jump jump @CometoJUMP JUMP, Online a oine marketing all joined up. Brought to you by Econsultancy, tueeting about multichannel and integrated marketing. London tpometump com Econsultancy Awards Cecon_innovation The global Innoeation Awards are our annual tribute to the people who love to go out on a limb and push the enoelope of digital marketing and e-commerce. Entry deadine 21 October peconsutany.comawards Twitter pro tip Everyone likes cake! AND WE SHOULDPROBABLY MENTION THAT OUR OFFICE STAFFHAVEMORE THAN 50,000 Econsultancy generates around 10,000 mentions per month on Twitter. TWITTER FOLLOWERSOF THEIR OWN. That's a LOT of networking! Econsultancy Digital Mărketers United And that's why we love Twitter. FOLLOWUS@ECONSULTANCY