The "How Fredericia will grown until 2036" infographic was elaborated at experience design consultancy Experientia, to support the FredericiaC project for the parallel urban renewal competition in Fredericia, Denmark.
The project aimed to transform Fredericia cities from an industrialised port town into a high-quality urban environment. The concept proposal designed by Arup, Effekt and Experientia win second price.
Experientia’s contribution concentrated on creating sustainable life and activities in the new centre, within five public “living rooms” or gravity points. Experientia focused on stakeholder engagement, participatory design processes, temporary events and sustainable quality of life initiatives.
The infographic visualizes the 50 ideas of activities and initiatives to help the city to grow within this purpose. Ten activities for each field (Entertainment, Education and culture, Employment and social inclusion, Health and wellness and Low carbon life) were designed in time and considering individual and community spheres aiming to make the city grows in all aspects until 20136.
Experientia's team for Arup