E-COMMERCE

WHAT ARE PEOPLE REALLY KEY: BUYING ONLINE? E-COMMERCE IN STORE WAT PEOPLE BUY ONLINE D FFERS SUISTANTIWLLY FROM WIAT THEY BU N-STCRE. AODORDING TO A RECONT STUDY BY TIE US CINSUS BUREALI. TOTAL SALES IN CATEGORY COMPUTER HARDWARE & SOFTWARE TOYS & GAMES 61.4% SPORTING GOODS 58.2% PERCENTASES SAOW 48.1% F-COMMERCE SALES AS A 67.8% PERCENT OF TOTAL SALES. MUSIC & VIDEOS 4.0% 65.8% OFFICE SUPPLIES FURNITURE ECOESCE SLES E COV ON CAWOR WE AM ONINE SES VALUE OF SALES BREAKDOWN BOOKS & MAGAZINES CLOTHING COMPUTER HARWARE DRUGS & HEALTH AIDS & SOFTWARE $2.78 IN STORE $4.28 E:COMNETCE $7.08 S13.68 STORE EOEXE $11.98 SIIB IN STCRE BOCVESS $50.0B N ETORE $4.83 BCOMNERCE ELECTRONICS FOOD, BEER & WINE FURNITURE MUSIC & VIDEOS S2.9B N STORE $8.48 7600MMEICE $1.78 $2.38 E COMIRCE $4.18 K STORE $7 88 ECOMMEKE $1.08 K STORE K STOE $2.88 ECONMERCE OFFICE SUPPLIES SPORTING GOODS TOYS & GAMES OTHER MERCHANDISE $2.28 $2.78 N STORE $3.08 ECOMMEYCE $5.78 $1.78 $2.78 E COMMERCE $16.58 $12.58 BCONNERCE NON-MERCHANDISE RECEIPTS $3.68 $6.88 INSTORE PERMUTO SOURCE: U.S. CENSUS BUREAU MERCHANDISE RECEIPTS 65.9% 61.0% BOOKS & MAAZINES 65.5% 43.2% OTHER MERCHANDISE 14.1% HEALTH AIDS