Digitally Powered - Holiday Meal Shopping [Mobile] 2012

DIGITALLY POWERED HOLIDAY MEAL SHOPPING inmar 2012 WINE Shoppers intend to use coupons and mobile devices at record levels for their holiday meal shopping. Despite the economy and post-election resettling, shoppers plan to hold onto holiday entertaining, with almost 80% saying they will spend as much or more in 2012 as they spent last year. The tough economy plus the desire to maintain the holiday experience means shoppers are using every possible tool to make the holiday meal memorable. Shoppers... ОСТОВER AUGUST ARE PLANNERS AW T FS JANUARY S M T W TFS 1 2 3 4 i 7 8 9 10 11 13 14 15 16 17 18 4 5 6 M T W T F 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 S 11 12 1 3 19 2 15% 70% 10% 5 26 2 19 20 21 22 23 24 25 27 28 29 30 31 30 31 of respondents start to plan up to THREE MONTHS in advance of respondents start to plan up to ONE MONTH in advance of mobile shoppers start to plan as Soon as the LAST HOLIDAY season ends MAKE FAMILY-BASED DECISIONS % of all respondents 78% plan to spend the but mobile shoppers are THREE TIMES more likely to spend more this year same or more on holiday meals 3X 82% of men are involved in or responsible for holiday meal planning and decisions WILL SPEND AS MUCH OR MORE AS 2011 Majority of shoppers would be interested if a GROCERY STORE offered incentives to shop Black Friday and Cyber Monday 66% MOBILE SHOPPERS are TWICE as likely to be interested in Black Friday deals at grocery stores 56% WILL USE COUPONS TO HELP SAVE %24 75% 31% 24 of shoppers plan to use a digital OR traditional coupon of shoppers plan to use BOTH digital and traditional coupons Inmar expects a 4X increase in DIGITAL COUPON redemptions this holiday season WILL USE BOTH PAPER AND DIGITAL COUPONS 40% 14% AND MOBILE IS A KEY DRIVER Age 18-54 Age 55+ SMARTPHONE USERS are SAVE 50% Mobile shoppers who actively use device while shopping for holiday meals THREE TIMES more likely to look for digital coupons as well as paper this holiday OFF Inmar Analytics Flash Holiday Shopping Survey, n=503 respondents, conducted November 2012 To find out more about shopper behavior and Inmar Analytics, contact Inmar at [email protected] or call 866.440.6917 © 2012 Inmar, Inc. DIGITALLY POWERED HOLIDAY MEAL SHOPPING inmar 2012 WINE Shoppers intend to use coupons and mobile devices at record levels for their holiday meal shopping. Despite the economy and post-election resettling, shoppers plan to hold onto holiday entertaining, with almost 80% saying they will spend as much or more in 2012 as they spent last year. The tough economy plus the desire to maintain the holiday experience means shoppers are using every possible tool to make the holiday meal memorable. Shoppers... ОСТОВER AUGUST ARE PLANNERS AW T FS JANUARY S M T W TFS 1 2 3 4 i 7 8 9 10 11 13 14 15 16 17 18 4 5 6 M T W T F 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 S 11 12 1 3 19 2 15% 70% 10% 5 26 2 19 20 21 22 23 24 25 27 28 29 30 31 30 31 of respondents start to plan up to THREE MONTHS in advance of respondents start to plan up to ONE MONTH in advance of mobile shoppers start to plan as Soon as the LAST HOLIDAY season ends MAKE FAMILY-BASED DECISIONS % of all respondents 78% plan to spend the but mobile shoppers are THREE TIMES more likely to spend more this year same or more on holiday meals 3X 82% of men are involved in or responsible for holiday meal planning and decisions WILL SPEND AS MUCH OR MORE AS 2011 Majority of shoppers would be interested if a GROCERY STORE offered incentives to shop Black Friday and Cyber Monday 66% MOBILE SHOPPERS are TWICE as likely to be interested in Black Friday deals at grocery stores 56% WILL USE COUPONS TO HELP SAVE %24 75% 31% 24 of shoppers plan to use a digital OR traditional coupon of shoppers plan to use BOTH digital and traditional coupons Inmar expects a 4X increase in DIGITAL COUPON redemptions this holiday season WILL USE BOTH PAPER AND DIGITAL COUPONS 40% 14% AND MOBILE IS A KEY DRIVER Age 18-54 Age 55+ SMARTPHONE USERS are SAVE 50% Mobile shoppers who actively use device while shopping for holiday meals THREE TIMES more likely to look for digital coupons as well as paper this holiday OFF Inmar Analytics Flash Holiday Shopping Survey, n=503 respondents, conducted November 2012 To find out more about shopper behavior and Inmar Analytics, contact Inmar at [email protected] or call 866.440.6917 © 2012 Inmar, Inc.