The Age of Mobile Commerce

CONNECTED" COM M ERCE The Age of MOBILE COMMERCE BROUGHT TO YOU BY CONNECTED COMMERCE ONLY OF SMALL-MEDIUM 2% BUSINESSES HAVE A MOBILE WEBSITE 61% OF CUSTOMERS WHO VISIT A MOBILE UNFRIENDLY SITE ARE LIKELY TO GO TO A COMPETITOR PEOPLE ARE 51% MORE LIKELY TO BUY FROM A RETAILER'S MOBILE SITE MOBILE SALES WILL ACCOUNT FOR 15% OF ALL E-COMMERCE SALES IN 2013 Mobile payments are expected to quadruple by 2014 10x more coupons are redeemed via mobile than through traditional channels 1 IN 4 MOBILE SHOPPERS search for & use online coupons $87% OF PEOPLE WHO HAVE DAILY DEAL APPS USE THEM FREQUENTLY OF PEOPLE EXPECT TO BE DOING MORE SHOPPING ON 63% THEIR MOBILE DEVICES OVER THE NEXT FEW YEARS MOBILE TRANSACTIONS 49% of mobile consumers say they regularly use their smartphones while out shopping $490B 2015 Use a smartphone to help with shopping 79% Use a phone in-store 70% 74% of people make a purchase as a result! $345B 2014 $243B 2013 Half of all mobile users use their device to OO SEARCH FOR LOCAL BUSINESSES 2012 $171B SOURCES: BIA KELSEY, LAB42.COM, EXPERIAN MARKETING SERVICES, NIELSEN, TAMSAMANI, JUNIPER RESEARCH, COMSCORE, EMARKETER, GOOGLE/IPSOS, LOTITUDE 16