A Brief Insight into Facebook Marketing

A Brief Insight into FACEBOOK MARKETING FACEBOOK IS CURRENTLY THE SINGLE LARGEST PUBLISHER OF ALL U.S. DISPLAY AD IMPRESSIONS. FACEBOOK DELIVERED 28 PERCENT OF ALL DISPLAY AD IMPRESSIONS - MORE THAN YAHOO, MICROSOFT, GOOGLE AND AOL COMBINED. FACEBOOK 28% YAHOO 12% MICROSOFT 4% GOOGLE 4% AOL INC. 3% OTHER 49% Above figures are based on the number of ad impressions IN A “MULTIPLE CHOICE" SURVEY CONDUCTED BY OVER 900 BUSINESS OWNERS 39% 24% 16% 25% will spend money on twitter marketing will spend money on viral/referral marketing campaigns 16% of respondents said they plan to spend money on facebook will invest in Social will spend money on social media training and education Media marketing in 2012 Management Software MARKETERS MUST UNDERSTAND THE IMPORTANCE OF THE NEWSFEED. THE NEWSFEED IS THE BEST PLACE TO INTERACT WITH FANS, WITH 27% OF ENGAGEMENT ON FACEBOOK OCCURRING ON THE USERS NEWSFEED 10% Homepage/Newsfeed 27% 17% Profile Viewing Photo Viewing 21% 25% Apps/Tools Other FACEBOOK USERS ARE 40-150 TIMES MORE LIKELY TO CONSUME BRANDED CONTENT IN THE NEWSFEED THAN TO VISIT THE ACTUAL FAN PAGE ITSELF EXPOSURE OF CONTENT AND ENGAGEMENT AMONG FRIENDS OF FANS OFTEN SURPASSES ACTUAL REACH OF FANS. Use Social Media to drive free traffic to your website, video channel, social profile, mobile app, or charity. www.SocialMarketerTraining.com http://www.comscore.com (Top 10 need to knows about social networking and where it is headed) The SocialX Marketer http://www.emarketer.com/Article.aspx?R=1008740 http://www.comscore.com (The Power Of Like) Social Media Marketing for Small Business Owners