The Importance of a Mobile Facebook Strategy in 2015

The Importance of a Mobile, Facebook Strategy in 2015 T A Mobile impacts every aspect of modern life... "More people have access to a mobile phone than a toothbrush." - Google 91% of all the people on earth have access to a mobile device 61% of all adults have access to a smart phone "25% of smartphone owners ages 18-44 say they can't recall the last time their smartphone wasn't next to them" what are mobile devices being used for? 1.6 billion people use social media Social media is now the #I online activity, accounting for 16% of all the time spent on the Internet in the USA 71% of users access social media from their mobile phone of mobile phone users access the internet using their device 63% 54% of Facebook members have access the social network from their phone 33% of Facebook users access the social network solely from their phone "Facebook earned $1.25 billion last year serving ads to mobile phone users accessing it's network" f How important is Facebook? Facebook now has over I.15 billion users of online adults now visit Facebook at least once a month 23% of Facebook users log on at least 5 times a day 72% 89% of 18-29 year olds are active on social media Why bother what Facebook users are saying? 67% of consumers have used a company's social media presence for servicing 47% of Amercians say Facebook is their #l influencer of purchases Customers spend 20-40% more after engaging with a company on social media Image c/o Interel Group - http://www.interelgroup.com Sources: http://expandedramblings.com/index.php/social-media-statistics/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://www.adweek.com/socialtimes/social-media-statistics-2014/499230 http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ http://www.conversocial.com/blog/17-surprising-social-customer-service-statistics http://www.social4retail.com/the-blog-economy-blogging-stats-infographic-2014.html http://postcron.com/en/blog/social-media-trends-2014/ http://media.ofcom.org.uk/facts/ http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/ Piktochart I make information beautiful