Are You Ready For Business Citizenship?

Are you ready for Business Citizenship™ ? MSLGROUP Citizenship has been redefined in society more squarely focused on what today's millennials see as the driving force for change in the If business wants to make this generation more loyal employees and consumers, unlike other generations they must appeal to their heads, hearts and hands. world, today and tomorrow - businesses. HANDS Today's millennials claim it is vital for business to get HEAD C0/ J0%0 60% 59% There is a direct relationship between personally getting involved in issues and having a greater voice in driving change. involved in societal issues. support business that are helping on social issues want business to want more make it easier for meaningful consumers to get involved in connections with others who share 67% believe business should be societal issues their vision for a getting involved better world believe business can make 70% a greater impact in addressing societal issues HEART The Business Roadmap wish it was easier to know 67% which companies were doing good It is clear that the time for talking is over and now it is time to start moving on your actions. Today's millennials can Tell them what you are actually doing, not just where you are going. separate what issues are important to them and what Give them the plenty of opportunities to get involved in the journey. issues business should address. 65% Make it easy to be part of the journey. are proud to be associated with brands that are being active citizens 65% recommend a company based on their involvement with society And they will reward you by becoming your advocates. 61% are more loyal to brands and companies that h1% they believe are doing good for society Source - MSLGROUP's “Are You Ready for Business Citizenship?" Study with 18-35 year olds, 17 countries, 8,566 interviews, Research Now Panel