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Anatomy of a Real Estate Website

| 18 CRITICAL FEATURES TO OF A REAL ESTATE HOME PAGE Your homepage is the most important page of your real estate website. It has to appeal to both new and repeat visitors alike. While its main job is to convert your visitors into leads and customers, your homepage also needs to build trust, communicate value, and solve visitors' problems. Take a look at these 18 important homepage elements for creating a winning website. EDMUND JAME Realty CONTACT 1 SIGNUP PROPERTIES ABOUT JOIN OUR TEAM NOW set Help! .its free!. 3 Welcome to 4 CONECTICUT er the best places Dn Southern Connecticut LOREM IPSUM DOLOR SIT AMET, CONSECTETUR PELLENTESQUE COMMODO. STICUT REAL ESTATE SEARCH 10,412 properties match current search Address or MLS # Beds Baths Min Price Max Price Some of Our Favorite PROPERTIES 7 ..... .... 20 PHOTOS 32 PHOTOS 16 PHOTOS 14 PHOTOS 872, Central Park West 872, Central Park West 872, Central Park West 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Saft. Morbi tellus nunc, condimen egertor ipsunissim sed nec bi iaculis. Morbi tellus nunc, condimem eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. 8 Y Tweet 93 ike 141k y Tweet 93 国 Like141k Y Tweet 93 f Like 141k y Tweet 93 f Like (141k 20 PHOTOS 32 PHOTOS 16 PHOTOS 14 PHOTOS 872, Central Park West 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Saft. Morbi teilus nunc, condimen eget rhoncus igmissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi teillus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Y Tweet 93 E Like 141k Y Tweet 93 ALike 141k Y Tweet 93 E Like 141k Y Tweet 93 ELike 141k OMUND JAMES FREE MARKET SNAPSHOT GOODreads (Joinhe Team! Morbi tellus nunc, condimentum eget The blog of Edmund James ignissim non ligula. Sed nec tortor ipsum. condimentum eget rhoncus Emaildress 02 OCTOBER 2012 ignissint rion ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Consect ametest ignissim no liguia. 10 Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Phone Southern Connecticut 01 OCTORER 2012 DOWNLOAD THE REPORT Lorem ipsdolor sit amet consect ametest igim no liguia. A, condimentum eget rHorbi tellym non ligula. Sed nec tortor ipsum. vorbi iaculis semper sodales. 11 No spam ever, we promise! SOCIAL FEEDS EXPLORE CONNECTICUT Twitter Facebook PROPERTIES Lorem ipsum dolor sit 01 OCTOBER 2012 Lorem ipsum dolor sit amet, consectetur amet, consectetur eadipiscing sectetur ttp://t.co/7avAnhnG via @pellentesque adipiscing elit eteste. Aliquam ultrices est Consect ametest ignissim no liguia. 12 Norfolk St Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Harrison St cursus tortor aceste. eteste amet. Read More St Central Skwy 101 Lorem ipsum dolor sit http://t.co/lavAnhn via @pellentesque Division Lorem ipsum dolor sit amet, consectetur Alameda S adipiscing elit eteste. 30 SEPTEMBER 2012 eteste amet. Read More Lorem ipsum dolor sit amet consect ametest ignissim no liguia. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur amet, consectetur Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. ttp://t.co/7avAnhnG via @pellentesque adipiscing elit eteste. Aliquam ultrices est. eteste amet. Read More TESTIMONIALS 66 my did an excellent job, stepped in right when I need a realtor the host. Comes highly recommended from me! - STACY CLARKSON 12 Learn about properties in your target area the moment they come on the market. save FREE EBOOK DOWNLOAD REALESATE INSIHT How to choose the right broker for your pesonality and profit from the experience! searches, share listings, and drive your buying process from start to finish 13 DOWNLOAD Sign up for Property Resources! EXPLORE CITIES EXPLORE SOUTHERN CONNECTICUT Ansonia Middleto Stamford Chinatown Tribeca Midtown 14 Torrington Battery Park City Little Italy Stuyvesant Town Milford New Ben Bristol Waterbury Financial District Alphabet City Waterside Plaza Danbury West Haven Greenwich Village East Village Tudor City Derby New London Winsted West Village Lower East Side Turtle Bay Groton Norwalk Noho Chinatown Peter Cooper Village Hartford Norwich Soho Two Bridges Murray Hill Meriden Shelton Lower East Side Clinton, Chelsea 15 .....The Newew York Times BROKERS WEEKLY CRAIN'S NEWYORKPOST CURBED SLNBC CONNECTICUT HD Click Here to Search GET UP MY ACCOUNT EXPLORE ABOUT US EDMUND JAMES 16 he Neiyhoeri.ouos Cu Company.... Realty Create Account Meet the Team Name PROPERTY Career Oppertunities 17 SEARCH HOMES Our Videos Contact Us 123 M Street ........ N unOJL Sedruh OUR BLOG Emal Ađdress RSS FEEDS SmithviCT 38111 Zip Code Search Company News Round Connecticut Browse our Feeds Map Search RESEARCH Call Us LEARN New to Market Go! We respect your privacy For Buyers DC Market Reports No Spam Ever! For Buyers For Sellers.. . Property Management 203.9997 For Sellers 18 © 2012. Edmund James Realty | Real Estate Marketing by Placester НУНЕADER 01 Consumers shouldn't have to guess at what you do. Your H1 is the first thing search engines scan to start understanding your site, and the first thing people will see when your site is displayed in search results. Make it clear and easy to understand. H2/SUB-HEADER 02 Offer a short description of what you do and how you're valuable. NAVIGATION 03 Providing a clear path into your website helps reduce bounce rates. Make your navigation text clean and simple so it doesn't overwhelm consumers. Organize your navigation so that it directs them where you can be most valuable. BENEFITS 04 This is an opportunity to describe why your website and your business will solve your visitors' problems. Think of it as a summary of qualifications. Keep it brief. PRIMARY IMAGES 05 The images above the fold have the opportunity to capture a visitor's attention. Invest in professional imagery. Make your selection to fit your market and audience. PRIMARY CALL TO ACTION 06 All the primary CTAS should be above the fold and provide multiple options for consumers in every stage in the buying cycle. TEASER PROPERTIES 07 Featured listings allow you to showcase some of the properties a consumer might find on your site. listings that have great photos and sh the best stuff in your market. SHARING & SAVING OPPORTUNITIES 08 Make it easy for a consumer to share and save properties that they like. This helps engage your consumers, and when they're saving, allows for additional lead capture opportunities. RECRUITMENT MESSAGING 09 In the real estate industry, the growth of your business is often determined by the growth of your team. By addressing recruiting here, you can demonstrate your growth, as well as discuss the value of working for and with you. SECONDARY CALLS TO ACTION 10 Offering up ebooks, market data, and tools and tips that your consumers find valuable will help you generate more leads. Give away your best content! UP-TO-DATE BLOG CONTENT 11 Add additional value and support your inbound marketing efforts by creating great content for your blog. Just make sure you're adding new posts regularly. If you aren't going to have up-to-date content in your blog, don't include one. TESTIMONIALS 12 Social proof helps to show that other customers trust you and the service you offer. Using videos and quotes with real names and photos will help with this message and decrease potential doubts. ADDITIONAL RESOURCES 13 Most of your visitors aren't ready to buy yet. By offering neighborhood information, videos, and maps, you help real estate consumers orient themselves and more easily hone in on the properties that suit their needs. SECONDARY NAVIGATION 14 Footer or sidebar navigation allows you to reiterate you primary navigation and also provides a fast track to any second-tier supporting pages. MORE SOCIAL PROOF 15 If you've received awards or press in prominent publications, be sure to build in a display case for them. Let your visitors know that the world at large thinks you are great. FOOTER CALLS TO ACTION 16 The footer can be another valuable opportunity for lead generation. Use your footer wisely. Add video, lead capture, and sub-navigation, and don't forget the social media buttons. PHYSICAL ADDRESS 17 The number one local search ranking factor is a physical address. Local search services like Google+ Local, Bing Places, Yelp, and Yahoo! Local rely on physical addresses' understanding so they can properly match you with searchers in your geographic area. PHONE NUMBER 18 Making your telephone number readily available is just good for business. It makes it easier for potential customers to move their inquiries offline and brings you one step closer to turning a visitor, into a prospect and, eventually, into a lead. create beautiful real estate WEBSITES THAT WORK Built with indexable IDX for better online marketing, local search, and SEO. For expert help, visit placester.com INFOGRAPHIC BY PLACESTER NAV CAROUSEL SEARCH BODY ADDITIONAL CONTENT Placester FOOTER Dore St Bryant St Juniper S | 18 CRITICAL FEATURES TO OF A REAL ESTATE HOME PAGE Your homepage is the most important page of your real estate website. It has to appeal to both new and repeat visitors alike. While its main job is to convert your visitors into leads and customers, your homepage also needs to build trust, communicate value, and solve visitors' problems. Take a look at these 18 important homepage elements for creating a winning website. EDMUND JAME Realty CONTACT 1 SIGNUP PROPERTIES ABOUT JOIN OUR TEAM NOW set Help! .its free!. 3 Welcome to 4 CONECTICUT er the best places Dn Southern Connecticut LOREM IPSUM DOLOR SIT AMET, CONSECTETUR PELLENTESQUE COMMODO. STICUT REAL ESTATE SEARCH 10,412 properties match current search Address or MLS # Beds Baths Min Price Max Price Some of Our Favorite PROPERTIES 7 ..... .... 20 PHOTOS 32 PHOTOS 16 PHOTOS 14 PHOTOS 872, Central Park West 872, Central Park West 872, Central Park West 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Saft. Morbi tellus nunc, condimen egertor ipsunissim sed nec bi iaculis. Morbi tellus nunc, condimem eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. 8 Y Tweet 93 ike 141k y Tweet 93 国 Like141k Y Tweet 93 f Like 141k y Tweet 93 f Like (141k 20 PHOTOS 32 PHOTOS 16 PHOTOS 14 PHOTOS 872, Central Park West 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 872, Central Park West 3 Beds, 2 Baths, 1400 Sqft. 3 Beds, 2 Baths, 1400 Saft. Morbi teilus nunc, condimen eget rhoncus igmissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi teillus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Morbi tellus nunc, condimen eget rhoncus ignissim sed nec tortor ipsum. Morbi iaculis. Y Tweet 93 E Like 141k Y Tweet 93 ALike 141k Y Tweet 93 E Like 141k Y Tweet 93 ELike 141k OMUND JAMES FREE MARKET SNAPSHOT GOODreads (Joinhe Team! Morbi tellus nunc, condimentum eget The blog of Edmund James ignissim non ligula. Sed nec tortor ipsum. condimentum eget rhoncus Emaildress 02 OCTOBER 2012 ignissint rion ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Consect ametest ignissim no liguia. 10 Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Phone Southern Connecticut 01 OCTORER 2012 DOWNLOAD THE REPORT Lorem ipsdolor sit amet consect ametest igim no liguia. A, condimentum eget rHorbi tellym non ligula. Sed nec tortor ipsum. vorbi iaculis semper sodales. 11 No spam ever, we promise! SOCIAL FEEDS EXPLORE CONNECTICUT Twitter Facebook PROPERTIES Lorem ipsum dolor sit 01 OCTOBER 2012 Lorem ipsum dolor sit amet, consectetur amet, consectetur eadipiscing sectetur ttp://t.co/7avAnhnG via @pellentesque adipiscing elit eteste. Aliquam ultrices est Consect ametest ignissim no liguia. 12 Norfolk St Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Harrison St cursus tortor aceste. eteste amet. Read More St Central Skwy 101 Lorem ipsum dolor sit http://t.co/lavAnhn via @pellentesque Division Lorem ipsum dolor sit amet, consectetur Alameda S adipiscing elit eteste. 30 SEPTEMBER 2012 eteste amet. Read More Lorem ipsum dolor sit amet consect ametest ignissim no liguia. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur amet, consectetur Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. Morbi tellus nunc, condimentum eget rhoncus ignissim non ligula. Sed nec tortor ipsum. Morbi iaculis semper sodales. ttp://t.co/7avAnhnG via @pellentesque adipiscing elit eteste. Aliquam ultrices est. eteste amet. Read More TESTIMONIALS 66 my did an excellent job, stepped in right when I need a realtor the host. Comes highly recommended from me! - STACY CLARKSON 12 Learn about properties in your target area the moment they come on the market. save FREE EBOOK DOWNLOAD REALESATE INSIHT How to choose the right broker for your pesonality and profit from the experience! searches, share listings, and drive your buying process from start to finish 13 DOWNLOAD Sign up for Property Resources! EXPLORE CITIES EXPLORE SOUTHERN CONNECTICUT Ansonia Middleto Stamford Chinatown Tribeca Midtown 14 Torrington Battery Park City Little Italy Stuyvesant Town Milford New Ben Bristol Waterbury Financial District Alphabet City Waterside Plaza Danbury West Haven Greenwich Village East Village Tudor City Derby New London Winsted West Village Lower East Side Turtle Bay Groton Norwalk Noho Chinatown Peter Cooper Village Hartford Norwich Soho Two Bridges Murray Hill Meriden Shelton Lower East Side Clinton, Chelsea 15 .....The Newew York Times BROKERS WEEKLY CRAIN'S NEWYORKPOST CURBED SLNBC CONNECTICUT HD Click Here to Search GET UP MY ACCOUNT EXPLORE ABOUT US EDMUND JAMES 16 he Neiyhoeri.ouos Cu Company.... Realty Create Account Meet the Team Name PROPERTY Career Oppertunities 17 SEARCH HOMES Our Videos Contact Us 123 M Street ........ N unOJL Sedruh OUR BLOG Emal Ađdress RSS FEEDS SmithviCT 38111 Zip Code Search Company News Round Connecticut Browse our Feeds Map Search RESEARCH Call Us LEARN New to Market Go! We respect your privacy For Buyers DC Market Reports No Spam Ever! For Buyers For Sellers.. . Property Management 203.9997 For Sellers 18 © 2012. Edmund James Realty | Real Estate Marketing by Placester НУНЕADER 01 Consumers shouldn't have to guess at what you do. Your H1 is the first thing search engines scan to start understanding your site, and the first thing people will see when your site is displayed in search results. Make it clear and easy to understand. H2/SUB-HEADER 02 Offer a short description of what you do and how you're valuable. NAVIGATION 03 Providing a clear path into your website helps reduce bounce rates. Make your navigation text clean and simple so it doesn't overwhelm consumers. Organize your navigation so that it directs them where you can be most valuable. BENEFITS 04 This is an opportunity to describe why your website and your business will solve your visitors' problems. Think of it as a summary of qualifications. Keep it brief. PRIMARY IMAGES 05 The images above the fold have the opportunity to capture a visitor's attention. Invest in professional imagery. Make your selection to fit your market and audience. PRIMARY CALL TO ACTION 06 All the primary CTAS should be above the fold and provide multiple options for consumers in every stage in the buying cycle. TEASER PROPERTIES 07 Featured listings allow you to showcase some of the properties a consumer might find on your site. listings that have great photos and sh the best stuff in your market. SHARING & SAVING OPPORTUNITIES 08 Make it easy for a consumer to share and save properties that they like. This helps engage your consumers, and when they're saving, allows for additional lead capture opportunities. RECRUITMENT MESSAGING 09 In the real estate industry, the growth of your business is often determined by the growth of your team. By addressing recruiting here, you can demonstrate your growth, as well as discuss the value of working for and with you. SECONDARY CALLS TO ACTION 10 Offering up ebooks, market data, and tools and tips that your consumers find valuable will help you generate more leads. Give away your best content! UP-TO-DATE BLOG CONTENT 11 Add additional value and support your inbound marketing efforts by creating great content for your blog. Just make sure you're adding new posts regularly. If you aren't going to have up-to-date content in your blog, don't include one. TESTIMONIALS 12 Social proof helps to show that other customers trust you and the service you offer. Using videos and quotes with real names and photos will help with this message and decrease potential doubts. ADDITIONAL RESOURCES 13 Most of your visitors aren't ready to buy yet. By offering neighborhood information, videos, and maps, you help real estate consumers orient themselves and more easily hone in on the properties that suit their needs. SECONDARY NAVIGATION 14 Footer or sidebar navigation allows you to reiterate you primary navigation and also provides a fast track to any second-tier supporting pages. MORE SOCIAL PROOF 15 If you've received awards or press in prominent publications, be sure to build in a display case for them. Let your visitors know that the world at large thinks you are great. FOOTER CALLS TO ACTION 16 The footer can be another valuable opportunity for lead generation. Use your footer wisely. Add video, lead capture, and sub-navigation, and don't forget the social media buttons. PHYSICAL ADDRESS 17 The number one local search ranking factor is a physical address. Local search services like Google+ Local, Bing Places, Yelp, and Yahoo! Local rely on physical addresses' understanding so they can properly match you with searchers in your geographic area. PHONE NUMBER 18 Making your telephone number readily available is just good for business. It makes it easier for potential customers to move their inquiries offline and brings you one step closer to turning a visitor, into a prospect and, eventually, into a lead. create beautiful real estate WEBSITES THAT WORK Built with indexable IDX for better online marketing, local search, and SEO. For expert help, visit placester.com INFOGRAPHIC BY PLACESTER NAV CAROUSEL SEARCH BODY ADDITIONAL CONTENT Placester FOOTER Dore St Bryant St Juniper S

Anatomy of a Real Estate Website

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Most people find it hard to imagine a website as more than some nice design and pretty images to show off to customers, colleagues, friends and family. In real estate there are 18 critical attributes ...

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