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Should REALTORS Use Professional Photography

SHOULD YOU USE PROFESSIONAL REAL ESTATE PHOTOGRAPHY? IMOTO Do you want your business Do you want to be more PHOTO efficient? to grow your business? NO YES NO Even if you are satisfied with your operation, you better watch out because times are SOLD YES Listings that use professional photography are statistically Awesome! High quality marketing content can help you sell more listings and market yourself as a superior REALTOR. changing... specifically when it comes to the internet. 92% of buyers use the internet to search for homes and 91% of REALTORS use social media. [5] [3] Using professional photography not only markets your listings, but it simultaneously markets your real estate business. 70% of buyers find their agent online, and a great marketing portfolio will help you acquire new customers without lifting a finger! [4] Do you want proven to sell 50% faster than YES to improve your online marketing? listings without professional photos. [1] Congrats! Professional photography is right for you! You understand that you will achieve a +ROI when using professional photography, and you are dedicated to improving your business. Now get on out there and hire a YES Great idea! By using professional photos, your listing will get up to 118% more online views. [1] Do you use photographer! Do you want photography to sell your 24 to improve your bottom line? listings? NO NO Sorry! Professional photography is not right for you because you are not interested in improving your business, making more money, or satisfying your clients. Good luck... you're going to need it! You might want to reconsider. Google real estate searches have NO Oh no! Did you know that 83% of buyers deem photos to be important listing information? You better get some awesome photos to hook those buyers! [4] grown 253% in the past 4 years. You will need to be on your online marketing game if you want to stay relevant in the industry. [2] YES YES NO Great! The photos are the most important part of an online listing. Home buyers spend 60% of their time viewing photos, while only 20% on the property description and on the REALTOR notes. [6] Yikes, looks Ilike Using professional photography can help you sell your listings 39% closer to list price. On a $300,000 listing, that is nearly $10,000 more! [1] you are not interested in making money. [1] IMOTO photo, New Study Finds Listings with Professional Photography Sell Faster and at Higher Prices (2014) [4] Properties Online Inc, Real Estate Tech Trends (2014) [2] NAR and Google, The Digital House Hunt: Consumer and market Trends in Real Estate (2013) [3] REALTOR.com, Field Guide to Quick Real Estate Statistics (2015) [5] NAR, Highlights From the 2014 Profile of Home Buyers and Sellers (2014) [6] Wall Street Journal , 20 Seconds to Love at First Sight (2013) Sources

Should REALTORS Use Professional Photography

shared by IMOTOphoto on Aug 07
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This infographic presents statistics on professional real estate photography. The infographic guides REALTORS through a quiz to determine if the usage of professional photography aligns with the goals...

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