Is Your Website Stuck In The Slow Lane?

PRW D OPTIMISING DIGITAL EXPERIENCES IS YOUR WEBSITE STUCK IN THE SLOW LANE? WE TAKE A LOOK AT THE STATS DRIVING TRAFFIC TO YOUR WEBSITE AND ASK "ARE YOU MAKING THE MOST OF MARKETING STRATEGY?" 25% 10% 19% 43% £100+ MILLION TURNOVER £50-100 MILLION TURNOVER E10-50 MILLION TURNOVER UNDER £10 MILLION TURNOVER % OF BUSINESSES THAT TOOK PART IN THIS RESEARCH MARKETERS ARE ESTIMATED TO SPEND £8.1bn ON DIGITAL ADVERTISING IN THE UK 2015 Source eMarketer's 2015 UK report WE ASKED 148 BUSINESSES HOW DO YOU DRIVE TRAFFIC TO YOUR WEBSITE? 46% 73% 72% PPC EMAIL CAMPAIGNS SEO 39% 2% 38% 21% 19% 74% OF BRITISH CONSUMERS SAY THEY ARE RECEIVING TOO MANY EMAILS, WITH 69% SAYING THEY ARE UNSUBSCRIBING OR CLOSING THEIR ACCOUNT X "Aimia Institute Digital 2.0 Research 2014 THE COST OF PPC ADS IS SAID TO INCREASE BY 5% - 12% A YEAR DUE TO INCREASED COMPETITION Google 5% TO Ads 12% INCREASE OF PPC ADS Ads MEANING YOU'LL GET LESS TRAFFIC FOR YOUR MONEY According to http//www.mediavis m/blog/paid-search/google-adwords-cpc-inflation/ OUT OF BUSINESSES WHO SPENT MONEY ON ONLY 53 SAID THEY WERE A/B TESTING MEANING 51% OF BUSINESSES SPENDING MONEY ON SEO STOP there AND DON'T A/B TEST THEIR WEBSITE TO CONVERT MORE OF THAT TRAFFIC! In Total ONLY 31% OF MARKETERS WHO SPEND MONEY ON ACQUIRING VISITORS DO ANY SORT OF DATA DRIVEN OPTIMISATION ON THEIR WEBSITE TO AFFECT THE CONVERSION RATE OF THAT TRAFFIC So... HOW MANY MARKETERS ARE MISSING THE CONVERSION PART OF THEIR DIGITAL STRATEGY? £100+ MILLION TURNOVER £50-100 MILLION TURNOVER £10-50 MILLION TURNOVER UNDER £10 MILLION TURNOVER A/B TESTING A/B TESTING 52% 56% 25% 34% A/B TESTING A/B TESTING However. THE RESEARCH REVEALED THERE'S A MISUNDERSTANDING ABOUT WHAT A/B TESTING Is IN TOTAL 39% BUSINESSES SAY THEY ARE A/B TESTING 49% BUSINESSES SAY THEY ARE RUNNING ONE TEST OR MORE!!? HOWEVER "I GET A 100% CONVERSION RATE ON MY WEBSITE!" 63% OF BUSINESSES USE DATA ANALYSIS ON THEIR WEBSITE BUT WHILST THEY KNOW WHAT THEIR CUSTOMERS ARE DOING.. ...THEY DON'T KNOW WHY?! LESS THAN HALF OF MARKETERS SAID THEY CONDUCTED USER REASERCH AND ONLY 34% OF COMPANIES DO USER RESEARCH ONCE A YEAR GOOD COMPANY YEAR PLANNER BAD COMPANY YEAR PLANNER USER RESEARCH MOST STRIKING OF ALL {17% OF ALL BUSINESSES ARE DOING NOTHING TO IMPROVE CONVERSION RATES WITH 32% EXPECTED TO SPEND UP TO £100,000 ON A WEBSITE REDESIGN IF YOUR DIGITAL MARKETING STRATEGY IS OUT OF BALANCE AND YOU NEED HELP CONVERTING MORE OF THE TRAFFIC YOU SEND TO YOUR WEBSITE CALL PRWD ON 020 3733 7839 OR VISIT WwW.PRWD.CO.UK PRW D NONE ОТНER PROGRAMMATIC NATIVE DIRECT MAIL