Is Your Web or App Ready for Black Friday?

IS YOUR WEB OR APP READY FOR BLACK FRIDAY 2014? NEW SALE 同 BlazeMeter www.blazemeter.com THE LOAD TESTING CLOUD" Online Desktop Sales Are Soaring In 2013, online sales from desktop computers rose to $1.198 billion - 15% higher than the previous year. $1,198 $1,042 15% 2012 2013 CHANGE Source1. Note: Stats relate to retail e-commerce spending from desktop computers in the whole of the U.S. Excludes Auctions and Large Corporate Purchases SALE Mobile Traffic is Rising Year-on-Year Mobile traffic was 39.7% of all online traffic in 2013 - more than double two years previously. The percentage of mobile sales has also doubled since 2011. MOBILE METRICS: Mobile % of Site Traffic • Mobile % of Sales 39.70% 21.77% 24.04% 16.26% 14.33% 9.84% 2011 2012 2013 2011 2012 2013 Source: 2&3 Expect Higher Traffic if Your Site is for a Department or Health & Beauty Store Department, health & beauty, home goods and apparel stores make up the hottest retail categories, with dramatic increases in online sales year over year. Trends in Total Online Sales by Retail Category Retail Category 2013 2012 DEPARTMENT 61.4% 16.8% STORES FROM 2012 FROM 2011 28% 11% FROM 2011 HEALTH & BEAUTY FROM 2012 16.8% 28.2% HOME GOODS FROM 2012 FROM 2011 4 APPAREL O 15.4% O 17.5% FROM 2012 FROM 2011 -30 50 70% Make Sure You're Ready by 9am! Studies of the past three Black Fridays have shown that website traffic soars from 8am to 10am PST. In 2013, it peaked at 9:05am PST. Black Friday 2013 IBM Digital Analytics Benchmark 24-hr Realtime Sales Chart Sales peaked at 9:05 AM in 2011 -2012 2014 12:00 AM 2:30 AM 5:00 AM 7:30 AM 10:00 AM 12:30 PM 3:00 PM 5:30 PM 8:00 PM 10:30 PM Time of Day (PST) Source2 The Cost of Failure: The Average Cost Per Minute of Downtime is Equal to $4,700 a MINUTE. Web giants like Amazon lose as much as $120,000 per minute of downtime. 1Min. = $4,700 Source4 32% of Online Customers Abandon Transactions When They Hit Problems. The payments page was top of the complaints list for U.S and U.K online shoppers on Black Friday 2013. ... II - -- --- -- 32% ABANDON TRANSACTIONS Most frequently tweeted complaints by online shoppers about the Top 100 U.K and U.S e-commerce websites on Black Friday 2013. RANKING E UNITED STATES AN UNITED KINGDOM 22.7% Payment 28.8% Рayment 21.9% Ordering 15.4% Searching 3 17.8% 13.4% Searching Overall Website Source5 Fortunately, most of these issues can be prevented in advance 75% of bottlenecks can be avoided in testing6 75% Want to make sure your site will stand up to the challenge on Black Friday? Click here to download our free whitepaper: "How to Ensure Your Website or Mobile App Won't Fail on Black Friday". BLACK FRI AY SOURCES: 1 comScore 2 IBM Digital Analytics Benchmark - Black Friday Report 2013 3 IBM Digital Analytics Benchmark - Black Friday Report 2012 4 The Standish Group 5 ASPU - Customer's Online Shopping Frustrations 2013 6 Appdynamics Blog BlazeMeter° THE LOAD TESTING CLOUD™ www.blazemeter.com OFF O SALE 前 : %24