Is Your Web Analytics Falling Short

IS YOUR WEB ANALYTICS FALLING SHORT? Countless number of times, businesses discover that despite investing in the best-in-class analytics tools, their marketing departments suffer from lack of data-led insights. Organizations are sometimes unable to establish the actual cause-effect relationship and end up believing that the tools or software are ineffective. If your organization is struggling with sub-optimal results from web analytics tools here are some possible reasons why. 4 8. 9. 3. 2 LACK OF BIG PICTURE IRRELEVANT METRICS INACCURATE ALIGNMENT UNDERSTANDING Businesses often end up tracking metrics that are not relevant or don't contribute data to the kind Metrics need to be aligned to Key Performance Indicators (KPIS) which in turn need to be aligned to business goals. Looking at data from one particular metric generally provides a very narrow understanding of a given of insights they are seeking. situation. 4 LACK OF ADEQUATE INVESTMENT OF TIME NO INTEGRATION WITH INACCURATE EXTERNAL DATA AND RESOURCES INTERPRETATION Combining online and offline data provides a holistic understanding of what yo To gain information from web data, there must be judicious investment of Interpretation of the data is prone to human bias. Cognizance of the fact audience is seeking esources, time ffort. ps analysts stay on guard. 8 UNINTELLIGIBLE 6. TECHNICAL UNCLEAR DATA HICCUPS CONCLUSIONS INSIGHTS This can include incorrect The conclusions drawn from data implementation of tracking codes, improper tagging setup, site architecture problems and so on. Present insights and conclusions to internal or external stakeholders tailored to their information gathered can be misleading if not deduced appropriately. requirements. Xerago is one of the foremost providers of web analytics solutions for global brands across verticals. Using a high-performance marketing framework called Customer Value Maximization, Xerago has overcome business challenges for the world's largest technology company and a leading global private bank. To know how Xerago can solve your web analytics dilemmas, drop us a line at [email protected] XERAGO Customer Value Maximization Visit us at www.xerago.com or follow us @xerago