Your Marketing Trends Roadmap for 2015

YOUR MARKETING TRENDS ROADMAR FOR 2015 44 PRODUCT UNIVERSITY TODAY'S BUYERS HAVE GRADUATED. THEY'RE EDUCATED ABOUT YOUR PRODUCT. of B2B buyers say they research their business 94% purchases before buying 57% TO 70% 2. Top 3 content formats for research: of a decision is made before buyers talk to a Sales rep. 73% 78% 67% CASE STUDIES of B2B buyers most frequently share blog posts 40% WEBINARS WHITE- PAPERS ADVOCATE STADIUM Marketers are rallying their fans with advocate marketing & user-generated content to leverage peer endorsements. 97% 90% II of B2B Buyers trust content more if it includes peer reviews and user-generated content. of consumers trust peer recommendations. JAY BAER "THE BEST SOURCE OF CONTENT IN MOST COMPANIES MAY BE RIGHT UNDER YOUR NOSE: YOUR EMPLOYEES AND CUSTOMERS. The Distribution Highway 13 You'll need to put dollars into distribution for your marketing efforts to really pick up speed- Paid Social is now the highway. 1500 stories appear in the average Facebook user's news feed every time they log in. 53% of marketers identify distribution as a need 7. 26% are actually invested in distribution 7. "The days where a marketer could drive measurable business results Organic reach has dropped from 12% in 2013 to 6% in 2014 for all at impactful volumes through organic methods alone are basically over." Facebook Pages. Colin Alsheimer, Weber Shandwick It's expected to hit zero in the near future. MARKETING AUTOMATION E BRIDGE MAPS are a popular solution for bridging the gap between Sales & Marketing. But integrating these tools is still a priority. 8. of top-performing 87% firms employ a Marketing Automation Platform of marketers have overlapping software solutions and workflows accross various channels 70% only 10% of marketers identify their solutions as fully integrated across people, processes, and platforms On average, marketers only use 32% of the capabilities of the software solutions they employ 10. 8. TOP 3 USES FOR MARKETING AUTOMATION: Email Website Forms Segmentation & Targeting Content Marketing Metnopolis The Internet is bustling with content. The content marketing mix is becoming more diverse, more VISUAL. Companies that include video in their content mix see a 66% higher average conversion rate. INFOGRAPHICS ARE ON THE RISE: 9. 2014 62% 86% 2013 of buyers surveyed desire more visual & interactive content. 51% 3. 12. Create moments of inspiration that send people on a journey." - Andrew Davis 2016 löberflip SOURCES Created by 1. http://www.acquitygroup.com/news-and-ideas/thought-leadership/article/detail/2014-b2b-procurement-study 2. http://www.executiveboard.com/exbd-resources/content/digital-evolution/index.html 3. http://www.demandgenreport.com/industry-topics/content-strategies/2746-b2b-content-preferences-survey- buyers-want-short-visual-mobile-optimized-content.html 4. https://www.youtube.com/watch?v=zxpa4dNVd3c#t=24 5. http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/ 6. http://corp.crowdtap.com/socialinfluence 7. http://www.altimetergroup.com/content-marketing-software-landscape/ 8. http://www.aberdeen.com/research/9575/RR-marketing-automation-platform.aspx/content.aspx 9. http://aberdeen.com/research/8790/ai-video-content-marketing/content.aspx 10. http://insight.venturebeat.com/report/state-marketing-technology-fall-2014-attitudes-usage-and-investment 11. https://www.sprinklr.com/social-paid-whitepaper/ 12. http://hub.uberflip.com/h/i/27787399-b2b-content-marketing-trends-for-2015-infographic/15819 13. https://www.facebook.com/business/news/Organic-Reach-on-Facebook