You Can Strategize

YOU CAN STRATEGIZE (TIPS FOR MANAGERS IN THE DIGITAL AGE) AS RAPIDLY EVOLVING DIGITAL TECHNOLOGIES WORK TO EMPOWER COMMUNITIES WHILE DISRUPTING INDUSTRIES AND SERVICES, IT'S HARD FOR MANAGERS TO ADMIT THAT THEY HAVE FALLEN BEHIND IN THEIR DIGITAL STRATEGIES. AS LEADING PROVIDERS IN LEADERSHIP EDUCATION FOR THE NEW DIGITAL DISRUPTION, HYPER ISLAND HAS DEVELOPED THESE TIPS FOR COMPANY MANAGERS IN ADVANCE OF THIER NEW NYC LEADERSHIP PROGRAM TO SET THEM ON THE PATH TO THE DIGITAL DOMINATION AND HIGHER REVENUES. 1. DITCH THE EGOS The first part of coming up with a solution is to admit there is a problem. And that problem might be you. Digital is a rapidly evolving landscape and, as a result, may leaders and managers get left behind. Admit your ignorance early so you can create a strategy that addresses issues with which you might be unfamiliar. 2. CREATE A STRONG STRATEGY TEAM Now that you know where youre weaknessesare, you also know where your opportunities are. Create a diverse team that can speack to this. Collaboration is the key to truly transformative strategies and success comes from the streangth of the group dynamic. As a collaborative mindset becomes integrated into the fabric of a company, the company will grow stronger too. 3. LEARN ABOUT YOUR ECOSYSTEM Knowing about the many digital tools (like Facebook, Twitter, Instagram, and Vine) is not enough because they can quickly become obsolete. You need to know your clients, their needs, ways of working, behaviors and ideas that drive them and make anything you learn the core of your a strategy. If you are aware of your clients ways, you are more likely to be involved in the places and channels that are relevant to your clients. 4. IDENTIFY TOOLS If there's one thing digital not lack, it's tools for innovation. However, the number and variety of those tools can be a little overwhelming, so the goal should always be to focus on the tools that, through own and others' research demostrate effectiveness. Don't forget that a person with specific skills or knowledge can also be a resource that provides a solution in the digital space. 5. IDENTIFY THE ISSUES-PAST, PRESENT AND THE FUTURE When identifying the issues in strategy, make sure to adopt a forward thinking philosophy. KNow that when the digital ecosystem changes (and it will), a strategy will still hold up. Many a strateg has failed because leaders failed to think not just months, but years down the technological road. 6. BE OPEN TO INNOVATING FOR CHANGE Once you begin to form a strategy, make sure to recognize that the world is constantly changing and to commit to a similarly constant state of learning. This. is a important step, regardless of age or level of experience. A company open to learning will allow for adaption and anticipation of trends, while encouraging innovative ideas and perspectives. 7. MEASURE AND DISSECT DATA FOR BETTER ROI As a manager, decide the role of data at your company. Daa can provide multiple function; from helping you to understand clients and consumers better, to allowing you to work more efficiently and adapt to change more quickly. ONce you clearly define these parameters and bechmarks for success, then pinpoint relevant and create better ROI. If used effectively, data is a great learning tool for deciding how best to tailor future strategies.