The World's Largest NEWS Consumption Study

connecting the story o0A THE FIRST GLOBAL STUDY OF NEWS CONSUMPTIONACROSS MULTIPLE SCREENS BBC WORLD NEWS .com InSikes Consulling BASE: 3610 respondents from nine countries 43% Tablet owners watch more TV news, not less, with 43% of tablet users saying they consume more TV than they did five 42% years ago. Second screening for news is becoming commonplace. 83% of tablet users say they have used their tablets while watching television. TV still dominates overall usage, taking 42% of people's news consumption time compared with laptops (299%), smartphones (18%) and tablets (10%) ***** 84% 79% 84% People respond to advertising across al the 87% News audiences expect to see advertising nearly as much on mobile (79% tablet, 84% smartphone) as they do on TV (87%) and online (84%). screens, with I in 7 users indicating they responded to a mobile ad in the last four weeks whilst responses to TV and desktop are I in 5 and I in 4 respectively. For each device people have access to over a 45% 40% cypical 24-hour period, this is how they would use 35% 30% it to access the news or consume the news during 25% the week. 20% 15% TV 10% LAPTOPIDESKTOP 5% TABLET SMARTPHONE