World Digital Signage

World Digital Signage Nearly 1 in 5 people have made an impulsive purchase after seeing a digital signage advertisement. 2014 Europe is embracing Digital Signage Asia is a serious competitor US leads the way Digital signage targets an audience with relevant and dynamic information. Using network connected digital signage screens allows you to broadcast your message efficiently, ingeniously, uniquely and cost effectively. The other continents aren't far behind. The trends flows around the world There are many benefits of digital signage in contrast to the traditional paper posters. Digital signage or e-posters, enable businesses to display their messages in a more dynamic and targeted format; directly to potential customers. In today's media-confusion environment, vibrant images are more interesting and can express significantly more information than traditional static ones. Each digital screen, connected (hard wired or wireless) to the network via media players, can broadcast any number of messages, adverts or information. It allows you to target your message directly to your captive audience. Making your message or advertisement more relevant and enabling you to communicate with the public in the most targeted way. It is a popular form of advertising for quick service restaurants, retail outlets and florists- Statistics of digital signage 74% of people have seen a digital sign in the last 30 days Digital signage reaches more people in the US than any other video format 1/3 of adults are familiar with digital signage in a public place Half of business owners surveyed plan to include digital signage in their budget for 2014 HOW TO CREATE A DYNAMIC DIGITAL POSTER SCREEN SIZE LOCATION CONNECTIVITY CONTENT deciding on the most suitable screen size is probably the number one consideration. Screens come in dedicated portrait or landscape orientation, multi- tiled, video walls, stand-a-lone or so where is it going to be located; who's going to see it? Wall mounted, set within the floor, back to back power supply will need to be available, but depending upon your requirements and specification, the media players can be wireless which reduces the need for additional wiring creating a dynamic imaginative and visually appealing advert is crucial to a successful campaign. Images, graphics and text are the screens, or as a huge backdrop for a promotion key to a winning commercial screens set within a kiosk Presented by LCD Endosure source: http:/www.lcdendlosure.co.uk