World Cup Qualifiers: Sponsors on Social Media

the SPONSORS on the- social networks Liberty 0,8% Seguros -0.4% SEARA KIA 1.4%- 0.2% -0.1% ECastrol -0.1% QuisEUP oi 2.4% -0.0% ApexBrasil Johmon afohmon 3.0%- 0.0% VINGU SOLAR Coca-Cola 26.5% Emirates 3.9% HYUNDAI 4.3% FACEBOOK ARENA SONY. 4.6% adidas 4.6% 4 VISA 4.7% Budweiser Garoto 5.4% 98.8% AUDIENCE 13.1% C CENTAURO 5.8% M 7.3% Itaú 11.6% 0.4% Liberty Seguros Budweiser 0.5% 0.4% Garot, ApexBrasil 1.5% KIA 2.3%- -0.3% ental -0.2% ECastrol -0.1% QUISEUP CCENTAURO 3.1%- VISA 25.2% 7.9% TWITTER STADIUM Coca-Cola 8.1% 8.2% 1.1% AUDIENCE Itaú 20.6% adidas 21.1% 0.5% Liberty Seguros KIA 0.6%- 0.3% QunseUP C CENTAURO 0.7%- -0.3% Johmon-Johmon 0.2% eCastrol M0.8% - QuISEUP 0,9% -0.1% SĒARA Garoto 3.0% -0.1% VISA 4.0% Itaú 35.7% adidas 5.7% YOUTUBE FIELD Budweiser 5.8% Coca-Cola 8.2% 0.2% AUDIENCE HYUNDAI 8.7% SONY. 12.9% 11.7% ENG X AUD ENGAGEMENT AUDIENCE 4.5% 4.0% 3.5% 3.0% 2.5% adidas 2.0% Emirates 1.5% 1.0% KIA 0.5% HYUNORI W. 0.0% Castrol Itaú Coca-Cola VISA 8 10 11 12 13 14 15 16 No sponsor balances engagement and audience. The highlights are adidas and McDonald´s, which are close to the ideal quadrant. McDonald's needs to improve their engagement and adidas have to get more fans. Doing this, both will reach the ideal quadrant STATISTICS 983.373 Monthly growth 607404 381.479 233.516 Média 179.077 121.779 91.143 80.585 80.137 37585 34128 26,875 21.790 9.023 5507 3.807 546 277 247 223 VISA Itaú SONY. KIA SEARA ApexBrail eCstrol erty Among the sponsors, the fastest growing percentage belongs to Wise Up, which is growing almost twice along the last months. The negative highlight is Budweiser, that has been losing their fan base in Brazil. Weekly engagement 8,9% 2.4% 2,3% Média 0.% 0,8% 0,7% 0,6% 0,6% 0,4% 0,3% 0,3% 0,3% 0,3% 0.2% 0,2% 0,2% 0,2% 0,1% KIA Apeyrail SEARA VISA SONY. Quseu Ontinental eCistrol Emirates Among the World Cup sponsors, Wise Up is the leader of engagement in Brazil, followed closely by adidas and Emirates. 246 "NO SIEMPRE GANA EL MEJOR" 246 mil fäs do futebol arte foram aos estádios espanhóis na Copa de 1982 e se encantaram com a seleção brasileira de Telê Santana. BEST MOVE Continental is the content highlight among sponsors, which despite its small fan base, is already talking about World Cup in 60% of its posts on Facebook, Faltam 246DIAS PARA A COPA DO MUNDO. with a countdown to the tournament with curiosities Ontinental The Fulure in Motion of the previous championships. Sponsors: adidas, Apex-Brasil, Budweiser, Castrol, Centauro, Coca-Cola, Continental, Emirates, Garoto, Hyundai, Itau, Johnson&Johnson, Kia, Liberty Seguros, McDonald's, Oi, Seara, Sony, Visa, Wise Up and Yingli. Other brands: 20 biggest brands in the indexSocial have audience in the 3 major social networks (Guaraná Atarctica, Coca-Cola, Skol, Hotel Urbano, Lacta, Brahma, Garoto, Claro Brasil, L'Oreal, Itau, Netshoes, Halls, Cerveja Bohemia, TRESemmé Brasil, Boticário, Chocolate Bis, Trident, Dafiti, Nike Futebol e Risqué) totalizing 144 million connections indexSocial indexsocial.com.br E-mail:[email protected] +55 11 5105.2230 - Ramal 146 From Sep/01 - Sep/30 MSLGROUP espalhe IC] ICO