Woof Vs. Meow: What Our Furry Pets Reveal About Us

AWOOF MEOW VS. WHAT OUR FURRY PALS REVEAL ABOUT US A LITTLE INTRODUCTION PETS OWNED IN THE U.S. (MILLIONS)* CAT 86M DOG 78M 62% OF U.S. HOUSEHOLDS OWN A PET BIRD 16M REPTILE 13M OTHER 16M * Source: APPA's 2011-2012 National Pet Owners Survey The following is one of 2,000 “Teach Hunch About You" questions that Hunch users can answer at their leisure as they use Hunch.com. DO YOU CURRENTLY HAVE PETS IN YOUR HOME?* 5% YES, EXOTIC PETS 26% 16% 13% 40% YES, ONLY DOGS YES, ONLY CATS YES, BOTH DOGS AND CATS** NO PETS * Answered by 222,651 Hunch users. In this infographic, we refer to dog owners and cat owners as “dog people" and "cat people." ** These people tended to answer subsequent questions somewhere in between the way dog and cat people answered. While we acknowledge this important, fur-covered group we've focused on the preferences of "pure" dog and cat people. Hunch then crossed those responses with answers from dozens of other "Teach Hunch About You" questions, comprised of 80 million+ total responses. DOG PEOPLE CAT PEOPLE COMPARED TO CAT PEOPLE. COMPARED TO DOG PEOPLE. CORE DEMOGRAPHICS Slightly more likely to be male Slightly more likely to be women 50% more likely to be conservative AMONG BOTH. Skew liberal Equally likely to have a four-year 28% more likely to be students 17% more likely to have completed a graduate degree 24% more likely to have kids college degree 60% are married 29% more likely to live in the city 30% more likely to live in a rural area or in a long-term relationship 39% more likely to rent their home 28% more likely to own their home More likely to live in Europe or Oceania More likely to live in North or South America 15% more likely to be extroverts 11% more likely to be introverts PERSONALITY 11% more likely to know several of their neighbors by name 14% more likely to cling to friends at a party AMONG BOTH. Split evenly on whether they prefer individual or team competition 27% more likely to prefer individual competition over team competition Consider themselves close to nature 36% more likely to very active outdoors Less likely to be active joggers or bikers Are generally optimists 11% more likely to say they'd support cloning, but only for animals or pets SPEAKING OF PETS 33% more likely to prefer taking care of a friend's kids rather than a friend's dogs More likely to think zoos are a happy place AMONG BOTH. ... . Talk to animals of all kinds 67% more likely to call animal control if they happen upon stray kittens 21% more likely to try to rescue stray kittens 18% more likely to consider Paul McCartney their favorite Beatle FASHION, TASTE, & AESTHETICS 25% more likely to consider George Harrison their favorite Beatle Think of themselves as fashion-conscious (somewhere between fashion-challenged and fashion-blessed) 11% more likely to identify as fashion-challenged AMONG BOTH. Are slightly more likely 30% more likely to enjoy slapstick humor and impressions 21% more likely to enjoy ironic humor and puns think musical theater is awesome, rather than boring Don't like animal print clothing 12% more likely to be early adopters TECHNOLOGY More likely to wait for technology to prove itself before buying 23% more likely to be iPhone users 36% more likely to use a popular song as a ringtone AMONG BOTH. 7% more likely to be Android users Are enthusiastic 11% more likely to have contacts both in their cell phone and also in a physical address book users of social media, 33% more likely to use a picture of a child or pet as an avatar, instead of their own picture but cat people tweet more MEDIA Daily Kos, Zen Habits, Texts From Last Night Gizmodo, Stereogum, Awkward Family Photos WEBSITES A Confederacy of Dunces, Infinite Jest, Pride and Prejudice and Zombies Freedom, Zeitoun, The Lost Symbol BOOKS Rolling Stone, Reader's Digest, Real Simple MAGAZINES The Nation, Elle Decor, Bust Curb Your Enthusiasm, American Idol, Everybody Love Raymond CSI, Damages, Real Time With Bill Maher TV SHOWS The Hurt Locker, Slumdog Millionaire, Million Dollar Baby No Country for Old Men, Chicago, Crash MOVIES Jam bands, psychedic rock, reggae MUSIC New Wave, classic rock, electronic BUT WHAT ABOUT THE OTHER GROUPS? PEOPLE WITH BOTH DOGS PEOPLE WITH EXOTIC PETS PEOPLE WITH NO PETS AND CATS TEND TO BE. TEND TO BE. TEND TO BE. Female Male Male 35-49 Under 18 18-34 Suburbanites Suburbanites City-dwellers Politically middle of the road Politically middle of the road Politically liberal Described as original and unique Described as original and unique Optimists Described as successful and admirable hunch Stats are based on more than 80 million aggregated and anonymized responses to "Teach Hunch About You" questions answered between March 2009 and June 2011 by about 700,000 users of Hunch.com. Yes, Poindexter, we know that correlation does not necessarily imply causation. Legalese: There are any brands listed above that belong to their respective owners, not to Hunch. Find more cool data stuff at hunch.com/info/reports. Tip from your mom: If you haven't tried Hunch yet, go do that now. © 2011 Hunch Inc.