Wolf Blass Yellow Label Proudly Celebrating 30 Years in Canada

WOLF BLASS YELLOW LABEL PROUDLY CELEBRATING 30 YEARS IN CANADA CANADA'S TOP TRENDS AND TOP SELLING CABERNET In the 1980s, German-born, Australian winemaker Wolfgang (Wolf) Blass set out to do two things; bring quality drinkable Australian wine to Canada and have Canadians fall in love with Wolf Blass wines. He did both. 80 I THE START OF IT ALL ...Wolf Blass introduced Wolf Blass advocates for pre- OLI BLA 19983 colour coded labels as to mium Australian wine into euct Sawin SHIRAZ way to make wines easier to shop for DID YOU KNOW? Canada - virtually non-existent at the time. Modernized label introduced in the late 1980's. Mallow Lakt PCE ALR 90s -Canadians drink 117,466,000 litres of impor- ted wine. 2000s -Wolf Blass Yellow Label ex- pands distribution footprint -Red wine sales surpass white across Canada. wine sales in Canada. -Wolf Blass transitions to screw cap closures on entire portfolio to guarantee wine quality. ... Screwcaps provide an airtight seal for wines yet with proper cellaring, DID YOU KNOW ? wine inside continues to age. 1 2013 IN THE FUTURE Limited Edition Yellow Label Barossa blend released. - CONSUMPTION -- .. Wolf Blass named Red Wine- Canadians are fore- 50 MILLION IN 2016 WINE maker of the Year at Interna- cast to drink over tional Wine Challenge. 50 million cases in 2016, up from 43 million in 201l. 2013 TOP TRENDS IN WINE From world's largest online trend community. EVERY DAY SOMMELIER Social media, wine app's and direct access to winemakers bring consumers and wineries together. DEMOGRAPHICS -- •2009 - 1. 19 million blog posts and 700 dedicated wine bloggers. •2011 - 452 wine Apps for the Iphone •2013 -21,000 # of Likes for Wolf Blass Canada's Facebook page I WINE INSPIRED STYLE IWINE AS A REASON TO GATHER We're infatuated with Statement cellars, styli- zed stemware and wine boxes as designer purses. experiences - WINE AS AN ACTIVITY - WINECATIONS - MINE PAINTING PARTIES - DE MOGRAPHICS - DEMOGRAPHICS -- ICELEBRITY CRUSH - DEMOGRAPHICS -- Pop culture is enamored with Wine the new vintages from rock bands to Hollywood A- listers. I CALORIE CONSCIOUS CONSUMPTION DEMOGRAPHICS -- Wine lovers concerned about waistlines give rise to portion contro- lled, reduced alcohol op- tions and calorie- tracking accessories. Wolf Blass remains #1 Cabernet Sauvignon in Canada f Wolf Blass Canada E @WolfBlassWines .......