The Wining & Dining Lifecycle

THE WINING& DINING LIFE CYCLE Lavishing your clients and customers with gifts and attention can often become a 24-hour job. With that in mind, it's best to be aware of how customers will respond to your generosity. Let's take a look at the wining & dining lifecycle to see how some of these scenarios play out. WINE & DINE FRUIT BASKET GOLF OUTING CLIENT HITS CADDY figure 1. figure 2. CLIENT RECEIVES BASKET CLIENT EATS CHOCOLATE COVERED ALMONDS CLIENT HITS TREE ON THE BACK 9 CLIENT EATS AND CRACKERS CLIENT HITS SAND TRAP ALL THAT'S LEFT IS FRUIT 20-MINS: TIME HOLES PLAYED TOUCH SCREEN DVD PLAYER O OR ASTON MARTIN STEAK DINNER figure 3. figure 4. LINE OF TREES ABORT ZONE WATCHES BOOTLEGGED FAST & FURIOUS 5 "CHECK PLEASE!" CLIENT ENJOYMENT CAR TOTALED & UNINSURED NUMBER OF STORIES ABOUT HIS MINIATURE SCHNAUZER GIGI SLUBHOUSE SEATS TICKETS TO THE RUSSIAN BALLET figure 5. figure 6. "TOUCHDOWN!" ITHINKI SEE CHEERLEADERS" CLIENT'S REALIZATION THIS IS NOTHING LIKE BLACK SWAN DESPERATE FEELING OF INSANE BOREDOM "IS IT HALF-TIME?" IWHERE AM I?" NUMBER OF COMPLIMENTARY WINE COOLERS CONSUMED BY CLIENT TIME AT THE BALLET CLIENT APPRECIATION CRUISE BOTTLE OF 1869 CHÂTEAU LAFITE figure 7. figure 8. 5 DAYS SEA SICKNESS PEAK JOY OF OWNING BOTTLE 5TH DINNER CONSISTING OF SALMON AND PEAS ...ONSET OF ACUTE HYDROPHOBIA REALIZATION THAT THE BOTTLE WILL BE WORTHLESS IF OPENED TITANIC ... HALLUCINATIONS DESPAIR REALITY DAYS AT SEA TIME CORPORATE GIFTING ROLEX BEER COZY MONOGRAMMED ICE BUCKET figure a. CORPORATE GIFTS THAT ARE OUTRAGEOUSLY EXPENSIVE CORPORATE GIFTS THAT END UP IN A YARD SALE GIFT GUIDE figure 1. figure 2. TECHY STARTUP DEPENDENT ON VC CASH PLEASE, PLEASE, PLEASE, LIKE US DON'T EVEN KNOW NAME OF CLIENT'S WIFE BUT I KNOW HE HAS A DRINKING PROBLEM iPAD 2 JOHNNY WALKER GOLD figure 3. figure 4. FIVE MINUTES TIL MEETING LEGAL NARCOTIC OUR COMPANY'S LOGO EXPENSIVE ROCK STARBUCKS GIFT CARD PAPER WEIGHT Flowtown. CLIENT RELAXATION GENERAL INTEREST IN GAME SPEED OF CAR EATING ENJOYMENT CLIENT BRAGGING RIGHTS OVERALL HAPPINESS NUMBER OF COURSES IRRITATION LEVEL