Windows Phone Year in Review

E Windows Phone Put people first. Windows Phone 2011 Retrospective Marketplace Marketplace Monetization 50k+ Entertainment Tools & Productivity 15% 17% Books & Reference 14% Applications Games 48 A 14% News & Weather 7% Travel 6% Downloads Per User Lifestyle Sports 5% 4% Health & Fitness 3% All Others 15% % of WP7 users who purchases billed via their Mobile Operator have Marketplace 56% мо Billing Increased opportunity to sell apps, easy payment Apps built for all lifestyles Customer Interest Developer Interest Free App Downloads by Category Games 31% Tools & Productivity 18% Entertainment 13% Music & Video 8% Travel 5% Social 5% News & Weather 4% Photo 4% Lifestyle All Others 4% 8% Paid App Downloads by Category Games 64% Tools & Productivity 8% Entertainment 8% Travel 4% Music & Video Photo 3% Lifestyle 2% Social 2% Health & Fitness 1% 80k Registered Developers All Others 5% Build apps that customers are downloading What will you build? O 2012 Microsoft Corporation. All rights reserved. ********* sddy Building # Purchases