Why Your Next Album Could Be an App

WHY YOUR NEXT ALBUM COULD BE AN APP THE EASE OF CREATING SMARTPHONE APPS HAS GIVEN MUSIC ARTISTS A NEW AVENUE TO DELIVER THEIR SWEET MELODIES TO FANS. HERE ARE SOME STATS AND FIGURES TO SUPPORT OUR THEORY. WHERE ARE YOU LISTENING TO YOUR MUSIC? HI-FI OR HOME PHONE, IPOD OR CAR COMPUTER THEATER SYSTEM MP3 PLAYER 25.5% 23.9% 17% 33.5% SOLRCE: CNET 2009 WORLDWIDE DIGITAL MUSIC INDUSTRY REVENUES (2006-2011) 18 $14.8 16 $12.9 14 $10.7 12 $7.0 $4.5 $2.9 4 2006 2007 2008 2009 2010 2011 TIME ENGAGINGA NEW DIGITAL AND MOBILE AUDIENCE APP DOWNLOADS ARE GROWING FASTER THAN THE SALE OF DIGITAL MUSIC... TOTAL SONG VS. APP DOWNLOADS 20 SONGS DOWNLOADED APPS DOWNLOADED 16 12 JUN-04 JUN-05 JUN-06 JUN-07 JUN-08 JUN-09 JUN-10 JUN-11 SOURCE: ASYMCO DIGITAL MUSIC DOWNLOADS PURCHASED MOBILE APP DOWNLOADS GLOBALLY PER DAY: PER DAY: 8.3 MILLION 34 MILLION THAT'S EQUAL TO EVERY 4 APPS 1 SONG NEW YORK CITY RESIDENT FOR DOWNLOADING. EVERY PER DAY PER DAY WHO IS RELEASING APPS? CREATIVE ICONIC DIY ITUNES RATING: ITUNES RATING: ITUNES RATING: BJÖRK:BIOPHILIA BEYONCÉ BLUEBRAIN BIOPHILIA: EARLY ADOPTER INDUSTRY HEAVY WEIGHT INDEPENDENT ARTISTS ALBUM APPS DON'T HAVE TO JUST INCLUDE MUSIC... EXCLUSIVE PHOTOS MUSIC FUN AWARDS & IN-DEPTH CONCERT INTERACTIVE VIDEOS GAMES ACHIEVEMENTS INTERVIEWS FOOTAGE FEATURES MUSIC STREAMING APPS ARE ON THE RISE... MUSIC STREAMING ACTIVE LISTENERS 60 as P 50 40 30 20 2010 2011 2012 2010 2011 2012 2010 2011 2012 2010 2011 2012 Spotify lost.fm SLACKER PANDORA NO MATTER YOUR MUSIC SOURCE, THE NEXT ALBUM YOU GET COULD POTENTIALLY BE AN APP. MUSIC NATIVE APP STREAMING APP DESIGNED BY KELSEY TRABUE WWW.KELSEYTRABUE.COM The Recapp www.therecapp.com SOURCES: GRABSTATS.COM, MOBITHINKING.COM, DIGITALMUSICNEWS.COM, ASYMCOCOM, IFPI DIGITAL MUSIC REPORT 2011 & 2012, NIELSON US. DIGITAL CONSUMER REPORT 2011, RIAA 2011 YEAR-END SHIPMENT STATISTICS, SNAPHOPCOM, STATISTICA.COM, SKILLEDTESTS.COM, PANDORA.COM, U.S. CENSUS 2010, DIFFEN.COM, CNET.COM, LATIMES.COM BILLIONS BILLIONS OF UNITS DOWNLOADED MILLIONS OF LISTENERS