Why Should You Care About Typography? Principles

PRINCIPLES Applying Typography ------------ PROTIP #4 When you're stuck. DIRECTION DISCARD OLD IDEAS; CONTRAST RHYTHM START FRESH! Behold: The Holy Triforce of succesful design. --- Left, right, up, down. Focus! "BADUMMM.TSSS!" DIRECTION guides the reader's eye CONTRAST between form, space and RHYTHM spices up your layout, much like the different notes and tempo in a through a correct path between content. color emphasizes the hierarchy of information. musical composition. A closing statement. DON'T TRY TO BE ORIGINAL, JUST TRY TO BE GOOD.