Why Pinterest Matters to Marketing

Why Pinterest MATTERS TO MARKETING Today, Pinterest is one of the most important social networks for marketing. Here's what you need to know about Pinterest: Pinterest information f TTTIT III Pinterest is the 3rd most popular social network in the US Age: 5 years old Number of users: 80% of site traffic comes from mobile 100 million Pinterest retains and Annually, Pinterest serves more than 1.5 trillion recommendations engages users 2-3 times better than Twitter 3.6% The number of Pinterest Pinterest accounted for 3.6% users has DOUBLED of all referral traffic in 2012 in the past 18 months SALE 75% User SALE demographics 70% of Pinterest users are between 16 and 34 56% of users are employed 12% are unemployed 10% are students 82% of Pinterest users are female 45% of users earn at Users are 10% more least $60,000 / year (household) likely to buy than visitors from other social sites 24 Users spend 70% more money than customers from non-social channels Users spend 100% more money than average Internet users Users share branded content 150% more often than non-branded Popular boards Pinterest has more than 1 billion boards Fashion: 300 million Food / Drink: 180 million Home Décor: 130 million Education: 30 million PEPinterest and retailers Jer 89% of daily users have bought something they found on Pinterest 86% of daily users have used Pinterest in d oil stores to find products EB 33% of all users follow brands or 64% of all users look at previous items they've pinned to O find products in stores businesses Pinterest and B2B ali 39% of B2B marketers Users pin 14 million articles each day SALE Pinterest use Pinterest nT visitor-to-lead conversion rate: 15% When to post on Pinterest Best: 8:00 PM – Best: 1:00 AM 2:00 PM – 4:00 PM Worst: 5:00 PM – 7:00 PM What to post on Pinterest Sunday: Food / Crafts M Monday: Fitness Tuesday: Technology Wednesday: Inspirational quotes Thursday: Fashion Friday: GIFS / Humor Saturday: Travel JANUARY FEBRUARY EASTER DECEMBER VALENTINE'S DAY ST. PATRICK'S DAY SUPER BOWL NEW YEAR'S LABOR DAY BACK TO SCHOOL THANKSGIVING HALLOWEEN 4TH OF JULY CHRISTMAS JUNE AUGUST JULY Sources: Pinterest Ahalogy MarketingLand Internet Retailer Social Media Examiner WebpageFX Business2Community HubSpot IO iSoto MARCH APRIL MAY MOTHER'S DAY FATHER'S DAY NOVEMB OCTOBER SEPTEMBER