Why It's Important to Produce Snackable Content

WHY ITS MPORTANT TO PRODUCE SNACKABLE CONTENT Snackable content lasts just a few seconds. It is meant to grab the attention of the viewer and have them eager to come back for more. By producing snackable content you can help your business get found, grab consumers' attention and drive traffic to your site! What is Snackable Content? VIDEOS QUOTES INFOGRAPHICS MEMES Snackable content is designed to be bite size nuggets of information that can be quickly consumed, understood and shared. Videos, quotes, infographics and memes are all good examples of content that can be made snackable. In 2000 Length of Human Attention Span The increasing use and dependability of mobile devices over time has rewired our 12 seconds brains making it tougher to concentrate. In the year 2000, the length of a human attention span was roughly 12 seconds. By 2013, it had fallen to just 8 seconds. In 2013 20 SECONDS 8 seconds "The average Internet user leaves a webpage after just a mere 10-20 seconds" Three Ways to Make Your Content Succesul SEARCHABLE "Searchable content captures the passions and pain points of the consumer and is optimized with trending keywords, boosting the content's search ranking." SHAREABLE "Shareable content serves as the root of discussions across social channels. This content is compelling enough for the reader to share with his network of friends and followers." SNACKABLE "Snackable content is made for the on-the-go consumer who needs answers to his questions in a moment's notice. When done right, snackable content leaves the consumer hungry and eager for more." Source: http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf Reasons to Reuse Old Content Reusing content by changing the format is a great way to peak the interest level of your content strategy. Take content from an old eBook and make an infographic O Take a video and create a Vine Take a series of images and turn them into a GIF Social Media Sies ha Poduce Smackable Content Twitter Pinterest Vine Currently we are living in the age of information overload. People are time poor, which c attention to lengthy content. Sites like Twitter, Pinterest and Vine allow their audience to choose quick and useful information that is relevant to them, which creates high levels of user engagement. tes a lack of SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com Sources: http://www.skyword.com/contentstandard/blog/tweetworthy-content-marketing-statistics-by-the-numbers/ http://www.huffingtonpost.com/diana-graber/kids-tech-and-those-shrinking-attention-spans_b_4870655.html http://www.mediaispower.com/the-six-elements-of-snackable-content/#sthash.xKPovcNW.dpbs http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf https://medium.com/content-marketing-edge/snackable-content-298d0d2ceaf5 http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content