Why Facebook Ads Don't Work ?

Why Facebook Ads Don't Work? "Marketers tell us Facebook ads generate less business value than display ads on other sites. It's time to make decisions based on facts, not on faith or fascination. Yoư're just buying display ads!" Business Insider GM Says Facebook Ads Don't Work, Pulls $10 Million Account. |- Forbes 达 之 材 材 Why business leaders are less satisfied with facebook than anyother digital marketing tool ? facebook Google Facebook ads reach 52% of all Google ads reach 90% of all Advertisement reach internet users. internet users. Number of Page views 1 Trillion page views /month. 180 billion ad impression /month. Avertising performance are comparatively lower than google ads. Facebook doesnt publish its average CTR. Facebook ads don't offer measurable Avertising performance is high Average CTR of an ad on Google display network is 0.4%.Google ads offers measurable advertising ROI Avertising performance for advertisers. advertising ROI for advertisers. Facebooks ads can be targeted based on education, workplace, likes, location tageting, demographic targeting, etc. Facebook ads don't support Retargeting option Partner sites Keyword based targeting. Google ads can be targated based on topics & interest, location based, demographic targeting, keyword contextual targeting, remarkting, etc. Ads targeting option Facebook ads supported format are text & images. Google ads supported format are text, image ads, flash based ads, video ads, etc. Ad format Facebook provides basic reporting tool. Google analytics tool provides indepth data. Tracking & reporting Why Facebook ads CTR is much lower than google ? FACEBOOK GOOGLE • Facebook offering in terms of ad formats and targeting option are comparatively less. (which are the key for driving ads relevangy and CTR) People are less responsive to banner ads within social network. Conversion rate is less in facebook when compared to google ads Google displays wide arry of targeting and ad format. Google searchers have specific intent in mind while users often got to facebook simply to hang out and chat with friends. 99 Google is what people use when they are looking for something specific, and often looking to make a purchase. 99 First of all - Facebook users are so engaged by the updates from their friends and family that they aren't attracted to advertisements. How satisfied are business people by using each of the following marketing channel - (Rating out of five) in You Tube G f Linkedin marketing Youtube marketing Google plus marketing Twitter marketing Facebook marketing 3.70 3.65 3.62 3.57 3.54 Source - Forresters reasearch, Inc Marketers says Facebook conversion rate is comparatively less ! INIECO MERCE uni Email Phone skype contact.uniecommerce ECOMMERCE www.uniecommerce.com [email protected] +1(323)982-8943 Source http://blogs.forrester.com/nate_elliott/13-10-28-an_open_letter_to_mark_zuckerberg http://venturebeat.com/2012/02/02/facebook-ctr/ http://www.wordstream.com/articles/facebook-vs-google-display-network http://www.forbes.com/sites/joannmuller/2012/05/15/gm-says-facebook-ads-dont-work-pulls-10-million-account/ http://www.businessinsider.in/Brutal-Forrester-Report-Tells-Advertisers-Dont-Dedicate-A-Paid-Ad-Budget-For-Facebook/articleshow/24835374.cms