Why Download Another Mobile App?

SURVIVAL OF THE FITTEST Why download another mobile app? New survey sheds light. In an environment where "app fatigue" is becoming a real issue, the eVoice® survey found that, while apps remain a popular tool for small business professionals, the app must deliver value quickly, and at little or no cost, to survive on the SMB's mobile device. A GROWING APPETITE 27% of SMBS have between 27% 6 and 10 business apps on their mobile device. More selective: But 44% have "only" 1 to 5 mobile business apps. Work and play NEARLY 50 PERCENT of SMBS say communication apps like Skype or eVoice® are the most important apps for their business. SMBS rate productivity apps like Evernote and educational apps like Lumosity second and third most important, respectively. Break fime! 55% 55% turn to entertainment apps like YouTube, Hulu and Netflix when they want to switch focus from business. It's not you; it's me. But only 2% report using dating apps like Match.com and OkCupid when they need to take breaks from work. Earn your keep, apps! You'd better be free... 45% of SMBS say they pay for only 1-10% of their mobile business apps. Or you'd better be great! The number one reason SMBS delete a business app is that it fails to perform as claimed. And keep the upgrades coming! 47% of SMBS say they'll always download the update for a business app. Justify yourself quickly 37% say they know within a week if an app is right for them...and 1 in 4 will skip downloading an update if it takes too long. The Phabulous Phablet Just 5% of SMBS report owning a phablet today, but.42% say they're considering purchasing one for business. Try these apps on for size 35% of SMBS are most interested in wearable technology apps. Fitness equipment apps top the list for 17% of SMBS. February 2014 eVoice (eVoice j2) Global Survival of the Fittest www.j2.com