Why Content Marketing

SX+Tgy Sinx WHY sing Sina - b (x-M) MX-M) CONTENT MARKETING? Content Marketing: marketing by creating and distributing relevant and valuable content to ultimately acquire an audience and drive sales. e=2,79 <=2,79 BENEFITS Build Relationships with Customers. IMPROVE EXPERIENCES 70% of consumers prefer getting to know a company via content over ads 78% of consumers believe that companies providing custom content are interested in building good relationships with them Create Thought Leadership. ESTABLISH CREDIBILITY 60% #1 of consumers feel more positive about a company after reading customer 46% of people say a website's design is their #1 criterion for discerning the credibility of the company content on their site Generate Sales More Efficiently. GENERATE SALES 5x0 $4 Clicks from shared content are 5 times more Per dollar spent, content marketing generates approx. 3 times as many leads as traditional marketing likely to result in a purchase Content Marketing is Cheaper. COST EFFECTIVE On average, content marketing costs Positive correlation between 62% the amount spent on CM and the effectiveness from it less than traditional marketing Boost Morale & Attract New Hires INTERNAL GROWTH Organizations with quality content have an edge when recruiting top talent and increases employee advocacy Companies with engaged employees outperform those without by up to 202% 202% DOESN'T MATTER IF YOU'R... BIG OR SMALL EXAMPLE EXAMPLE Corepower Y O G A Red Bull WHO'S JOB IS IT? WHO'S JOB IS IT? PRODUCT MARKETING/DEMAND GEN MARKETING CEO/OWNER TOP SOURCES: TOP SOURCES: in LinkedIn YouTube Twitter Slide Share TOP SOURCES SOCIAL MEDIA: VISUAL CONTENT: BLOGS: FREE - EASY - ENCAPSULATE BRAND - LOW COST - EASILY MULTI-CHANNEL VIRALITY SHAREABLE Infographics have gained significant 329 people read blogs every month in effectiveness in the past few years. TOP 5 for effective types of content gained traction over the past few years. BEST PRACTICES WRITE IT DOWN LEARN TO TRACK GET OUT THERE On average the most effective organizations use See your progress Motivate others internally 65% 43% 8PLATFORMS SOCIAL of those with a feel they track their content marketing SUCCESSFULLY 12 CONTENT MARKETING TACTICS documented strategy consider themselves EFFECTIVE. Sources: WE CAN HELP ANY SIZE FIND Content Marketing Institute Voltier Digital Hay Group Content+ iContact Gallup THEIR CONTENT NICHE. Custom Content Council Kapost Blogging.org Stanford Web Credibility Project Demand Metric © 2015 webtalentmarketing.com (9+x)