Who's Shopping Online?

WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO WHO'S SHOPPING ONLINE? ONLINE SHOPPING IS GROWING, BOTH IN THE US AND INTERNATIONALLY. HOWEVER, THERE ARE PRETTY NOTABLE DIFFERENCES IN THE WAYS THAT PEOPLE ENGAGE THE ONLINE MARKETPLACE, BASED ON SUCH FACTORS AS, AGE, RACE, AND GENDER (AMONG OTHERS). THIS GRAPHIC TAKES A LOOK AT WHO IS SHOP- PING ONLINE, AND HOW THEY ARE DOING IT, WHO IS THE AVERAGE ONLINE SHOPPER? ----------- - ..- • 56% OF ALL ONLINE SHOPPERS • THE MEAN HOUSEHOLD INCOME OF ONLINE SHOPPERS IS $65,000 ARE FEMALE • THE AVERAGE AGE OF ONLINE SHOPPERS IS 42 • THE AVERAGE ONLINE SHOPPER SPENDS $446 PER YEAR ONLINE ONLINE SHOPPING BEHAVIOR, BY RACE: White Black Hispanic Other 22% of Americans said they had ever bought a product online in 2000, a number that grew to 49% in September 2007. LLLL 79 • 35% of Americans said they had used the internet to do some product-related research online in 2000, a number that grew to 72 72 66 % of users that % of users that buy % of users that % of users that research a product online. or make travel reservations online. participate in online auctions. pay to download digital content. 60% in September 2007. • Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007--by nearly 500% 10 10 11 11 12 10 HOW OLD ARE ONLINE SHOPPERS? % of internet users that do not shop online % of internet users that .....- Age group shop online 12-17 18-32 33-44 46-54 55-63 64-72 73+ 38% 71% 80% 68% 72% 56% 47% WHERE ARE ONLINE SHOPPERS COMING FROM? *PERCENTAGES REFLECT PEOPLE WHO SHOP ONLINE, BY REGION WORLD WIDE 55% 74% 88% 12% made a purchase online within the last month made a purchase online within the last 3 months made a purchase online made a purchase online more than 6 months ago within the last 6 months EUROPE 59% NORTH AMERICA made a purchase online 56% within the last month 77% made a purchase online within the last month ASIA PACIFIC made a purchase online within the last 3 months 75% 57% 90% made a purchase online made a purchase online within the last 3 months within the last month 88% 75% made a purchase online within the last 6 months MIDDLE EAST LATIN AMERICA 10% made a purchase online made a purchase online within the last 6 months made a purchase online more than 6 months ago 35% within the last 3 months 34% 88% 12% made a purchase online within the last month made a purchase online made a purchase online more than 6 months ago within the last month 54% 57% made a purchase online within the last 3 months made a purchase online within the last 6 months made a purchase online within the last 3 months 77% 77% 12% made a purchase online more than 6 months ago ------- ------- made a purchase online made a purchase online within the last 6 months within the last 6 months 23% 23% made a purchase online more than 6 months ago made a purchase online more than 6 months ago SOURCE: PEW RESEARCH NEILSEN FORRESTER O PERMUTO