Click me
Transcribed

The Who, Why, And How Of Twitter

THE WHO, WHY, AND HOW OF twitter Since Twitter launched in 2006, it's enjoyed tremendous growth around the world. Both private Inter- net users and public corporations have embraced the microblogging site to share news, photos, links, and more. Here, we explore who tweets, why they do, what they share, and how often they do it. A LOOK AT THE NUMBERS 177 20.6 million 8% +460K 182% million Increase in mobile Twitter users in the past year Percentage of U.S. Internet New accounts created every day* U.S. adults accessing Twitter at least once a month Tweets sent per day* users who use Twitter * As of March 11, 2011 -THE PERSON MOST LIKELY TO USE TWITTER IS... Percent Of Internet Users In Each Group Who Use Twitter INTERNET USERS BY... STATE GENDER RACE AGE EDUCATION LEVEL GEOGRAPHY INCOME FEMALE, HISPANIC, 20-SOMETHING, WHO ATTENDED COLLEGE, LIVES IN A CITY, AND MAKES <30K OR 50-75K. WHY WE USE TWITTER Though most people use Twitter to keep in touch with their friends, other reasons for using the service differ slightly among men and women. Posting status updates is the second most popular reason women use Twitter, while more men use it to find the latest news. Keep in touch with friends POST STATUS UPDATES 3 seconds ago FIND NEWS STAY UP-TO-DATE MEMO WORK RELATED OTHER FOR RESEARCH 34% MALE 48% FEMALE 28% MALE 31% MALE 23% MALE 10% MALE 3% MALE 29% FEMALE 21% FEMALE 22% FEMALE 8% FEMALE 6% FEMALE HOW WE USE IT People use Twitter in a variety of ways - to post updates, locations, photos, 72% 62% 55% 54% POST PERSONAL POST WORK SHARE LINKS TO POST GENERAL LIFE UPDATES UPDATES TO DO. NEWS STORIES OBSERVATIONS OMG! ww. TODAY. and more. 53% 52% 40% 28% 24% RETWEET SEND DIRECT SHARE PHOTOS SHARE VIDEOS TWEET LOCATION OTHERS retweeted by. MESSAGES @Amy. HOW OFTEN WE CHECK IT About 4 of all Twitter users are extremely active, checking in on tweets from others several times a day 24% 12% 5% 12% 3-5 DAYS PER WEEK 1-2 DAYS PER WEEK ONCE A DAY CHECK TWEETS SEVERAL TIMES A DAY 7% 20% 21% EVERY FEW WEEKS LESS OFTEN NEVER LOST IN THE CHATTER OF THE MILLIONS OF TWEETS CREATED EVERY DAY, 71% PRODUCE NO REACTION- ONLY ABOUT 0.05% OF MEDIA OUTLETS ARE BY FAR TOTAL TWITTER POPULATION THE MOST ACTIVE USERS ON TWITTER, BUT IS ANYONE (20,000 ELITE USERS) ATTRACT ALMOST 50% OF THE LISTENING? ONLY ABOUT REPLIES OR RETWEETS. ATTENTION ON THE SERVICE. 15% OF TWEETS RECEIVED OF ALL TWEETS THAT DO GET BY ORDINARY USERS ARE A RESPONSE, 85% ONLY GET THESE ELITE USERS REPRESENT MEDIA, RECEIVED DIRECTLY A SINGLE REPLY. CELEBRITIES, AND TWITTER ELITE POP. 20K FROM THE MEDIA. TWEET! tweet.. ORGANIZATIONS. TWITTER AROUND THE WORLD NL Netherlands ComScore recently ranked the top 10 AR Argentina 26.8% countries around the world with the 18.0% greatest penetration of Twitter users among online users. JP Japan TR Turkey 26.6% C- 16.6% BR Brazil VE Venezuela PH Philippines 23.7% | 21.0% 16.1% ID Indonesia CA Canada SG Singapore + 18.0% (: 16.0% 22.0% THE CORPORATE TWEET Businesses large and small are getting in on Twitter, too. A recent report looked at the top 100 of the 2010 Fortune Global 500 Companies to find out how many of the world's largest corporations are tweeting. 77% of the top 100 companies FG100 companies average 5.8 Twitter accounts 83% per company. They use those accounts to post a variety of tweets. have a Twitter account Latest! OF EUROPEAN COMPANIES 72% 88% OF U.S. COMPANIES 67% POST Hello! Sale! COMPANY Join Us! OF ASIA-PACIFIC NEWS/ 40% COMPANIES UPDATES 28% OFFER 10% CUSTOMER OFFER SERVICE DEALS RELEASE JOB INFORMATION Buy SellAds. Sources Pew Internet & American Life Project, eMarketer, Yahoo!, Mashable, Sysomos, Burson-Marsteller, comScore 10% FEMALE 7% MALE 18% HISPANIC 13% BLACK (NON-HISPANIC) 5% WHITE NON-HISPANIC) 14% AGE18-29 7% AGE 30-49 6% AGE 50-64 4% AGE 65+ 9% COLLEGE+ 9% SOME COLLEGE H9IH %S SCHOOL DIPLOMA 11% URBAN 8% SUBURBAN 5% RURAL 10% MAKES <$30K 10% MAKES $50K-74,999 6% MAKES $30K-49,999 6% MAKES $75+

The Who, Why, And How Of Twitter

shared by youcom on Dec 13
1,225 views
3 share
1 comment
This infographic provides information about the private people and public companies that tweet, why they tweet, what they share and how often they tweet. It also provides statistical data for Twitter ...

Publisher

Buy Sell Ads

Source

Unknown. Add a source

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size